Shazam appoints its first chief marketing officer

The audio and TV show recognition app provider appoints former HBO and OUYA marketing leader, Patricia Parra, to help improve user experiences

Media recognition apps vendor, Shazam, has appointed Patricia Parra as its first chief marketing officer as it looks to improve its user engagement globally and expand its product offering.

Parra has 15 years’ experience in consumer marketing across a range of entertainment and digital brands and joins Shazam from gaming startup, OUYA, where she served as CMO. Prior to this, she was head of content marketing at Hulu, where she led global brand strategy, original series campaigns and launched new produced.

Parra’s resume also includes a stint on the digital network distribution team at TV channel giant, HBOI, where she helped implement and market new entertainment products such as HBO On Demand and HBO Go.

At Shazam, Parra will be responsible for driving brand vision, crafting marketing and communication strategies and leading the overall marketing function. In a statement, the company said she will also be tasked with delivering increased user benefits to its 450 million customers as well as help expand Shazam into new entertainment and content services.

She reports directly to Shazam CEO, Rich Riley and will be based in New York.

In a statement, Riley said Parra’s combination of technology, design and marketing skills, along with her focus on improving user experiences, were key reasons for her appointment.

“Patricia’s extensive background in television, her track record leading innovative and creative global campaigns, as well as her understanding of digital entertainment platforms makes her an ideal addition to our leadership team,” he stated. “She will be critical to our success as we rapidly innovate to connect our users with the world around them.”

In a further statement to CMO, Riley added it was important to have a marketing leader in place now to help expand the brand's market position.

"Shazam has become a verb and we plan to continue to expand the definition of that verb to be about music and much more, which is why having the right person in place to shape this strategy and messaging is crucial," he said.

Parra said she was attracted to the role because of Shazam’s reputation, as well as the opportunity to help build a new entertainment experience category.

Read more: CMOs must have courage to lead successfully

“I look forward to helping Shazam continue to move into new areas and build upon its existing success,” she said in a statement.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Read more: AMI former chief Mark Crowe joins Brand Finance Australia as CEO

Read more: Expanding data analytics capabilities help Seek personalise job search

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Taking issue with ‘Branzac’ advertising

Commemoration of the 100th anniversary of the Anzac landing at Gallipoli has not only been a time to ponder a tragedy that affected too many Australian and New Zealander families, it also shone the headlights on the whole marketing profession.

Data privacy, ethics, and the moving goal posts

Customers are becoming increasingly concerned with how businesses use their data. This has meant organisations need to take extra steps to allay the concerns their customers have with what data they are collecting, how is it stored, and how is it then used.

Why there’s more to content marketing ROI than just numbers

Most brands are producing more content than ever before. Even those still operating predominantly in campaign mode are finding social media demands an always-on content pipeline.

Jacki James

strategic planner, Zuni

The next Advertising medium is Augmented Reality, Just when individuals thought promotions couldn't get any more interactive and close to...

Siddhu

The old billboard gets the flick as digital OOH advertising takes over

Read more

Augmented Reality is the most immersive and interactive medium at today and that works for all kinds of real world requirements. It allow...

Siddhu

Sunny Queen launches egg-citing augmented reality collectible cards

Read more

It's really helpful that you were able to share this kind of information in order for some people to know on what is this kind of word re...

best essay sites

It's time for CMOs to embrace ‘agile’ as a noun - Technology chief - CMO Australia

Read more

You nailed it Mark, not nice, not popular but true.

CruiseFactoryData

CMO Council: Marketers lack right customer metrics for digital transformation

Read more

An insightful post and I wholeheartedly agree that without clearly defined business goals any content strategy will be ineffective. The d...

Alastair Kane

Why there’s more to content marketing ROI than just numbers

Read more

Sign in