hipages group recruit new CMO and adds chief customer role

Australian online trademen directory service looks to expand its brand awareness and boost business

Online home improvement directory, hipages Group, has brought on a new chief marketing officer (CMO) and created a chief customer office role as part of plans to lift its brand presence and might in Australia.

New marketing chief Fraser Taylor has been in marketing for more than 20 years in the FMCG sector and was most recently A/NZ marketing director for Kellogg’s and Sara Lee. He has worked across Australia, the UK and Canada for a range of brands and blue chip companies.

Taylor replaces Stephen Keighery, who assumes the newly created role of chief customer officer. In a statement, the company said Keighery will focus on understanding the needs of hipages’ tradie network and ensuring it has the right mix of specialists on-board.

Hipages Group co-founder and CEO,David Vitek, said Taylor joins the company at a pivotal time in its growth and will play a central role in its development strategy. The online-based business, which was founded in 2004, aims to connect consumers with registered and quality tradesmen across 1100 categories, and claims to place 40,000 jobs each month.

Earlier this month, the company secured $6 million in equity funding which was earmarked for team investment. At the time, Vitek said the company was looking to grow its technology team as well as improve brand awareness.

“Fraser is analytical, creative and brings with him solid processes for understanding consumers and how they tick,” Vitek said in a statement. “His core expertise will greatly complement the hipages Group model.”

Taylor pointed out hipages Group is operating in a $90 billion home improvement market that is highly fragmented and offers great opportunity for growth.

“Hipages.com.au is already a great online business but I look forward to making it a great consumer brand – and helping the business grow significantly,” he said.

According to its website, hipages now has 1.5 million monthly online visitors a staff of 90.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Marketers are driving our innovation ecosystem

The Government's newly released National Innovation and Science Agenda shows that for economic growth to continue within Australia, an 'innovation ecosystem' must be fostered, where new businesses with new ideas are encouraged to grow and flourish. With every company wanting to increase, retain or improve their customers’ experiences, this makes marketing vital to fuelling Australia's ideas boom.

Lee Tonitto

CEO, Australian Marketing Institute

Putting experience design and strategy in the spotlight

​A few years ago, there was lots of chatter about the elusive UX unicorn; a mythical person capable of delivering everything from research to design to development. It became an obsession for the industry, sparking debate about whether this was the metaphor for how unreasonable our expectations of designers had become, while some felt it was what all designers should be aspiring to.

Tracy Brown

Experience design strategy director, DT

Making sense of artificial intelligence

When new trends and technologies burst onto the marketing scene, there’s always a frantic effort to either keep up or provide guidance, especially when serious amounts of money are involved. It happened with social media, it happened with personalisation and big data, and it’s happening now with artificial intelligence.

Phil Whitehouse

Asia-Pacific innovation lead, DigitasLB

Martech will definitely make everything better especially when it comes to marketing and sales. Any business not comfortable with it shou...

TapAnalytics

Marketo’s CEO talks martech industry consolidation and his enterprise customer ambitions

Read more

You can also try this leads to revenue calculator tool (it's free): https://www.strategic-ic.co.uk...

Fes Askari

​The dangers of misaligning your marketing budget with business goals

Read more

“We wanted to provide was a way for a customer to have a seamless experience as they went across channels,” Marrocco added. “So if your c...

Sarah

​Telstra’s mission to match the offline experience with online customer service

Read more

You have the right to know what happened that made AI possible, after all these years.I discovered and patented statistics on unstructure...

Ilya Geller

Making sense artificial intelligence - Food for thought - CMO Australia

Read more

I hope this trickles down to job opportunities and more analytics based careers on the government.

Ale Xandra

Australian Open details data analytics improvements driving digital fan engagement

Read more

Latest Podcast

More podcasts

Sign in