hipages group recruit new CMO and adds chief customer role

Australian online trademen directory service looks to expand its brand awareness and boost business

Online home improvement directory, hipages Group, has brought on a new chief marketing officer (CMO) and created a chief customer office role as part of plans to lift its brand presence and might in Australia.

New marketing chief Fraser Taylor has been in marketing for more than 20 years in the FMCG sector and was most recently A/NZ marketing director for Kellogg’s and Sara Lee. He has worked across Australia, the UK and Canada for a range of brands and blue chip companies.

Taylor replaces Stephen Keighery, who assumes the newly created role of chief customer officer. In a statement, the company said Keighery will focus on understanding the needs of hipages’ tradie network and ensuring it has the right mix of specialists on-board.

Hipages Group co-founder and CEO,David Vitek, said Taylor joins the company at a pivotal time in its growth and will play a central role in its development strategy. The online-based business, which was founded in 2004, aims to connect consumers with registered and quality tradesmen across 1100 categories, and claims to place 40,000 jobs each month.

Earlier this month, the company secured $6 million in equity funding which was earmarked for team investment. At the time, Vitek said the company was looking to grow its technology team as well as improve brand awareness.

“Fraser is analytical, creative and brings with him solid processes for understanding consumers and how they tick,” Vitek said in a statement. “His core expertise will greatly complement the hipages Group model.”

Taylor pointed out hipages Group is operating in a $90 billion home improvement market that is highly fragmented and offers great opportunity for growth.

“Hipages.com.au is already a great online business but I look forward to making it a great consumer brand – and helping the business grow significantly,” he said.

According to its website, hipages now has 1.5 million monthly online visitors a staff of 90.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Read More:

Join the CMO newsletter!

Error: Please check your email address.

Supporting Association

When the incentives are broken, the results will eventually face the same fate. Eagerness to close sales at the expense of customer quali...

Babar Khan

Mediacom revelations shine light on industry at breaking point

Read more

Retail Payments—The Reality ... http://bit.ly/1nSA1Zl

Philip Cohen

Amazon ditches Wallet mobile payment service

Read more

Great article! Why the trial underachieved is quite understandable. Even marketers who are well aware about proximity marketing and how i...

Neha Mallik

Arts Centre Melbourne iBeacon trial disappoints

Read more

Great to know that more companies are opting for live chat as a way of offering better customer service.However, I think that nowadays th...

Piper FitzG

Mizuho Bank aims for personalising digital customer service through live chat

Read more

I like the promise of AI driving big data pulses and crunching them into meaningful data for consumption across departments. This is movi...

Hitesh Parekh

Why artificial intelligence is set to automate marketing

Read more

Sign in