MediaMath raises US$175m to accelerate global DSP growth

Digital marketing technology vendor plans to invest in new products and features as well as an Asia-Pacific office

Digital marketing vendor, MediaMath, has raised US$175 million (AUD$188.9m) as part of efforts to take its ad and media management technology global.

The US$175m figure includes $73.5m raised in a Series C financing round led by Boston-based growth equity firm and noted technology industry investor, Spring Lake Equity Partners. Other investors include Akamai Technologies, Safeguard Scientifics, Catalyst Investors and Observatory Capital. MediaMath has also increased its debt facility to $105m.

Founded in 2007, MediaMath’s flagship product is its TerminalOne Marketing Operating System, a demand-side platform (DSP) for digital marketers that delivers real-time bidding and optimisation of media properties, cross-channel campaign automation and data management.

MediaMath CEO, Joe Zawadzski, welcomed Spring as an investor as a boost to the group’s leadership position in the industry. Spring’s portfolio includes Force10 Networks, Adaptive Computing, ArcSoft and Wavelink.

“Spring’s strategic insights, deep relationships and significant resources will play an important role in this next phase of the company’s and the industry’s evolution, helping us continue our global expansion and technological innovation,” he said.

MediaMath said the money will be used to support new international offices in Asia-Pacific, Latin America and EMEA, as well as accelerate new products and features to its TerminalOne Marketing Operating Systems.

“We have been looking to back a leader in the digital marketing space for quite some time,” Spring Lake Equity Partners partner, Dan MacKeigan, said. “MediaMath’s leading industry position, buoyed by its remarkable triple-digit year-on-year growth and best-in-class marketing platform, presented us with an opportunity that we could not pass up.”

Related:RadiumOne brings programmatic marketing technology to Australia
CrimTran UK digital marketing tech company comes to Australia

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook:

Read More:

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

What happens when the 'market' becomes a 'customer'?

One of the insightful things that has been said to me recently came from an independent consultant working at a major FMCG client. He said: “The problem here is that we have some people who are world-class at marketing to the masses, but they haven’t got a clue about how to speak to a customer.”

3 Metrics to measure B2B content marketing ROI

Content marketing has become a key pillar for marketing departments of all sizes across the world. But how do you measure – and ultimately prove – the effectiveness of the time, money and energy spent on content marketing?

How global brands can connect on a local level

The dot-com boom allowed brands to easily access the global market. Thanks to this increased exposure and worldwide awareness, brands can no longer exist in a local bubble.

Dan Ratner

managing director, Uberbrand

Informative comments , I loved the info , Does anyone know if my assistant could get ahold of a blank 2011 IRS 8804 - Schedule A document...


Telstra unveils fresh digital content media services

Read more

So, the one thing I would say is .. the customer already has a voice, whether you wanted them to have one or not .. and they have a platf...

Paul Gilbert

Why digital strategy equals customer experience

Read more

Appliances online are doing a good job online, but they're still not giving customers a truly powerful online experience in my view. Wher...

Graham Howlett

Navigating the future of omni-channel retailing

Read more

For both businesses and marketers alike who want a digital marketing platform that supports data visualization, integrated analytics and ...


Adobe to bolster analytics capabilities of Marketing Cloud with Digital Analytix acquisition

Read more

Good Content is a crucial part in Marketing ROI. No doubt metrics like sharing & engagement, consumption, & lead generation &...


3 Metrics to measure B2B content marketing ROI - B2B marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in