MediaMath raises US$175m to accelerate global DSP growth

Digital marketing technology vendor plans to invest in new products and features as well as an Asia-Pacific office

Digital marketing vendor, MediaMath, has raised US$175 million (AUD$188.9m) as part of efforts to take its ad and media management technology global.

The US$175m figure includes $73.5m raised in a Series C financing round led by Boston-based growth equity firm and noted technology industry investor, Spring Lake Equity Partners. Other investors include Akamai Technologies, Safeguard Scientifics, Catalyst Investors and Observatory Capital. MediaMath has also increased its debt facility to $105m.

Founded in 2007, MediaMath’s flagship product is its TerminalOne Marketing Operating System, a demand-side platform (DSP) for digital marketers that delivers real-time bidding and optimisation of media properties, cross-channel campaign automation and data management.

MediaMath CEO, Joe Zawadzski, welcomed Spring as an investor as a boost to the group’s leadership position in the industry. Spring’s portfolio includes Force10 Networks, Adaptive Computing, ArcSoft and Wavelink.

“Spring’s strategic insights, deep relationships and significant resources will play an important role in this next phase of the company’s and the industry’s evolution, helping us continue our global expansion and technological innovation,” he said.

MediaMath said the money will be used to support new international offices in Asia-Pacific, Latin America and EMEA, as well as accelerate new products and features to its TerminalOne Marketing Operating Systems.

“We have been looking to back a leader in the digital marketing space for quite some time,” Spring Lake Equity Partners partner, Dan MacKeigan, said. “MediaMath’s leading industry position, buoyed by its remarkable triple-digit year-on-year growth and best-in-class marketing platform, presented us with an opportunity that we could not pass up.”

Related:RadiumOne brings programmatic marketing technology to Australia
CrimTran UK digital marketing tech company comes to Australia

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Getting your business ready for the Entrepreneurial Consumer

We all know the digital revolution has completely transformed the way consumers are interacting with brands, and that a lot of businesses are finding it hard to catch up. One way to closing this brand gap is to understand consumer behaviour and build a brand experience that meets these new needs.

Pip Stocks

CEO and founder, BrandHook

Brand management starts with management

As the world continues to grow and evolve, it’s more important than ever to build a strong brand that articulates your message clearly and consistently, stands out against the noise, and develops relevance with the people that matter. This makes managing your brand a key component to gaining cut-through and ultimately business success.

Dan Ratner

managing director, Uberbrand

Disrupting marketing as we know it

Call it digital disruption or the fourth industrial revolution, our rapidly evolving environment is affecting consumer perceptions, purchase behaviours and the way they consume information and products.

Jean-Luc Ambrosi

Author, marketer

Very well said “With today’s consumers more demanding of the brands and merchants they shop, it’s imperative for merchants to not just co...

Masterarts

CMO's top 10 martech stories for this week - 29 September

Read more

Very interesting article which touches on the importance of a feedback loop fuelled by customer and market insights. Ideally this scenari...

Andrew Reid

Building customer insights in the data and digital age

Read more

Very very good piece- very novel and innovative and very possibly- effective - way to look at one's communication headlines!

Patrick Dsouza

Should your disclaimer become your headline? - Brand science - CMO Australia

Read more

Excellent post Rob, Mobile app users are growing day by day. Everyday lots of apps are launched in the market but not every app retains t...

Marcus Miller

Why app engagement must be personalised - Mobile strategy - CMO Australia

Read more

very informative blog. I really like the information given in this blog.http://gng.com.au/

Gajanand Choudhary

The evolving role of the CMO - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in