MediaMath raises US$175m to accelerate global DSP growth

Digital marketing technology vendor plans to invest in new products and features as well as an Asia-Pacific office

Digital marketing vendor, MediaMath, has raised US$175 million (AUD$188.9m) as part of efforts to take its ad and media management technology global.

The US$175m figure includes $73.5m raised in a Series C financing round led by Boston-based growth equity firm and noted technology industry investor, Spring Lake Equity Partners. Other investors include Akamai Technologies, Safeguard Scientifics, Catalyst Investors and Observatory Capital. MediaMath has also increased its debt facility to $105m.

Founded in 2007, MediaMath’s flagship product is its TerminalOne Marketing Operating System, a demand-side platform (DSP) for digital marketers that delivers real-time bidding and optimisation of media properties, cross-channel campaign automation and data management.

MediaMath CEO, Joe Zawadzski, welcomed Spring as an investor as a boost to the group’s leadership position in the industry. Spring’s portfolio includes Force10 Networks, Adaptive Computing, ArcSoft and Wavelink.

“Spring’s strategic insights, deep relationships and significant resources will play an important role in this next phase of the company’s and the industry’s evolution, helping us continue our global expansion and technological innovation,” he said.

MediaMath said the money will be used to support new international offices in Asia-Pacific, Latin America and EMEA, as well as accelerate new products and features to its TerminalOne Marketing Operating Systems.

“We have been looking to back a leader in the digital marketing space for quite some time,” Spring Lake Equity Partners partner, Dan MacKeigan, said. “MediaMath’s leading industry position, buoyed by its remarkable triple-digit year-on-year growth and best-in-class marketing platform, presented us with an opportunity that we could not pass up.”

Related:RadiumOne brings programmatic marketing technology to Australia
CrimTran UK digital marketing tech company comes to Australia

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Read More:

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Six lessons from Mobilegeddon

Google’s Mobilegeddon is the lesson many big companies and their marketers are learning the hard way.

Rob Marston

Managing director, Zeus Unwired

Against Net Promoter: A new way of interpreting the customer data deluge

One thing that frustrates marketers is the sloppy use of digital research.

Jason Juma-Ross

lead partner, PwC Digital Intelligence

How to better value your data

As digital marketing techniques matured over the last few years, the momentum to collect and utilise data has rapidly gathered pace.

Mark Cameron

CEO, Working Three

Love the post and topic! For those who are interested in exploring further use cases, and seeing the definition for small data we created...

Allen Bonde

Thinking big data for marketing? Get small data right first

Read more

Immersive technology will be the way of the future once technology allows you to immerse yourself into different situations such as games...

shane redmond

Microsoft's retail store a step forward in building immersive lifestyle experience, says brand expert

Read more

You have your wish Valentina! We caught up with the MCG to get an update on the trials and what the next steps are for the venue. http://...

nadiacameron

Melbourne Cricket Ground to give away pies during Beacon trial

Read more

You think people are annoyed with marketing messages now? Wait til they start getting them on their pill bottles. That's not "engagement...

Len Diamoond

Marketo CEO: Mass media is dead; embrace engagement marketing

Read more

I'd love to hear an update on how this trial went and any stats that are being released. Have looked around and doesn't appear to be anyt...

Valentina Borbone

Melbourne Cricket Ground to give away pies during Beacon trial

Read more

Sign in