UK digital marketing tech company opens in Australia

Crimtan will provide its own proprietary data management platform (DMP) technology stack to deliver campaign and audience analysis to Australian companies

UK-based digital marketing technology firm, Crimtan, has opened an Australian office and appointed former News Limited sales executive, Tara Crosby, as its local managing director.

Crimtan provides its own proprietary data management platform, Ramp360 for real-time campaign, audience and media intelligence. The company also claims to offer an integrated DMP and DSP solution which delivers in-depth campaign analysis and audience insights for both mobile and display advertising.

Crimtan audience data is integrated with comScore demographic data and the company says it provides geotargeting through its partnership with IP intelligence company, Digital Element.

In a statement, Crimtan said it had been servicing clients in Australia for more than two years and will be using its experience and local user data for both programmatic real-time bidding (RTB) and non-exchange inventory.

Programmatic advertising: Digital marketing’s saviour or real-time headache?

The company was established in 2009 and has already opened offices in 12 countries, as well as claims to operate across 50 EMEA and Asian markets.

Crosby, who is 28 years old (pictured), previously worked at News before joining Crimtan at its London headquarters. Other Sydney appointments include Candice Driver, who previously held roles at Yahoo and AOL UK and joins as sales manager; and Angus Rollason, formerly of Boost Media, who joins as client services manager.

Crosby claimed Crimtan’s technology stack distinguished the company from others reliant on third-party DSPs, and was complementary to existing agency trading desks. She told CMO the company will largely focus on selling to agencies.

“Australia’s display market is maturing and Crimtan will play a significant role in its future growth,” she said in a statement.

“We pride ourselves on our data focused approach which uses advanced data planning and analysis to deliver valuable customer insights before, during and after a campaign. These provide unrivalled and insightful data at an unparalleled granular level. The opportunity for marketers in Australia is vast, and we are looking forward to servicing our clients and building new partnerships in APAC.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Read More:

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Six lessons from Mobilegeddon

Google’s Mobilegeddon is the lesson many big companies and their marketers are learning the hard way.

Rob Marston

Managing director, Zeus Unwired

Against Net Promoter: A new way of interpreting the customer data deluge

One thing that frustrates marketers is the sloppy use of digital research.

Jason Juma-Ross

lead partner, PwC Digital Intelligence

How to better value your data

As digital marketing techniques matured over the last few years, the momentum to collect and utilise data has rapidly gathered pace.

Mark Cameron

CEO, Working Three

Love the post and topic! For those who are interested in exploring further use cases, and seeing the definition for small data we created...

Allen Bonde

Thinking big data for marketing? Get small data right first

Read more

Immersive technology will be the way of the future once technology allows you to immerse yourself into different situations such as games...

shane redmond

Microsoft's retail store a step forward in building immersive lifestyle experience, says brand expert

Read more

You have your wish Valentina! We caught up with the MCG to get an update on the trials and what the next steps are for the venue. http://...

nadiacameron

Melbourne Cricket Ground to give away pies during Beacon trial

Read more

You think people are annoyed with marketing messages now? Wait til they start getting them on their pill bottles. That's not "engagement...

Len Diamoond

Marketo CEO: Mass media is dead; embrace engagement marketing

Read more

I'd love to hear an update on how this trial went and any stats that are being released. Have looked around and doesn't appear to be anyt...

Valentina Borbone

Melbourne Cricket Ground to give away pies during Beacon trial

Read more

Sign in