UK digital marketing tech company opens in Australia

Crimtan will provide its own proprietary data management platform (DMP) technology stack to deliver campaign and audience analysis to Australian companies

UK-based digital marketing technology firm, Crimtan, has opened an Australian office and appointed former News Limited sales executive, Tara Crosby, as its local managing director.

Crimtan provides its own proprietary data management platform, Ramp360 for real-time campaign, audience and media intelligence. The company also claims to offer an integrated DMP and DSP solution which delivers in-depth campaign analysis and audience insights for both mobile and display advertising.

Crimtan audience data is integrated with comScore demographic data and the company says it provides geotargeting through its partnership with IP intelligence company, Digital Element.

In a statement, Crimtan said it had been servicing clients in Australia for more than two years and will be using its experience and local user data for both programmatic real-time bidding (RTB) and non-exchange inventory.

Programmatic advertising: Digital marketing’s saviour or real-time headache?

The company was established in 2009 and has already opened offices in 12 countries, as well as claims to operate across 50 EMEA and Asian markets.

Crosby, who is 28 years old (pictured), previously worked at News before joining Crimtan at its London headquarters. Other Sydney appointments include Candice Driver, who previously held roles at Yahoo and AOL UK and joins as sales manager; and Angus Rollason, formerly of Boost Media, who joins as client services manager.

Crosby claimed Crimtan’s technology stack distinguished the company from others reliant on third-party DSPs, and was complementary to existing agency trading desks. She told CMO the company will largely focus on selling to agencies.

“Australia’s display market is maturing and Crimtan will play a significant role in its future growth,” she said in a statement.

“We pride ourselves on our data focused approach which uses advanced data planning and analysis to deliver valuable customer insights before, during and after a campaign. These provide unrivalled and insightful data at an unparalleled granular level. The opportunity for marketers in Australia is vast, and we are looking forward to servicing our clients and building new partnerships in APAC.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook:

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Un-complicating multi-channel marketing: 5 actionable steps

There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.

Aaron Agius

Co-founder and managing director, Louder Online

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...


Four ways to use social media to boost customer loyalty

Read more

It’s excellent aiming to resurrect the complete within the hearts and minds of connected customers, moreover because the terribly relevan...

CMO Interview: How Kodak’s global CMO is bringing the brand back from the brink

Read more

Great to see ActiveCampaign's growth funded with some serious money.As a platform, it's up there with the usual suspects in terms of feat...

Lawrence Ladomery

CMO's top 10 martech stories for the week - 13 October

Read more


Kerry Edwards

Open Colleges taps into social for better student interaction

Read more

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Latest Podcast

More podcasts

Sign in