UK digital marketing tech company opens in Australia

Crimtan will provide its own proprietary data management platform (DMP) technology stack to deliver campaign and audience analysis to Australian companies

UK-based digital marketing technology firm, Crimtan, has opened an Australian office and appointed former News Limited sales executive, Tara Crosby, as its local managing director.

Crimtan provides its own proprietary data management platform, Ramp360 for real-time campaign, audience and media intelligence. The company also claims to offer an integrated DMP and DSP solution which delivers in-depth campaign analysis and audience insights for both mobile and display advertising.

Crimtan audience data is integrated with comScore demographic data and the company says it provides geotargeting through its partnership with IP intelligence company, Digital Element.

In a statement, Crimtan said it had been servicing clients in Australia for more than two years and will be using its experience and local user data for both programmatic real-time bidding (RTB) and non-exchange inventory.

Programmatic advertising: Digital marketing’s saviour or real-time headache?

The company was established in 2009 and has already opened offices in 12 countries, as well as claims to operate across 50 EMEA and Asian markets.

Crosby, who is 28 years old (pictured), previously worked at News before joining Crimtan at its London headquarters. Other Sydney appointments include Candice Driver, who previously held roles at Yahoo and AOL UK and joins as sales manager; and Angus Rollason, formerly of Boost Media, who joins as client services manager.

Crosby claimed Crimtan’s technology stack distinguished the company from others reliant on third-party DSPs, and was complementary to existing agency trading desks. She told CMO the company will largely focus on selling to agencies.

“Australia’s display market is maturing and Crimtan will play a significant role in its future growth,” she said in a statement.

“We pride ourselves on our data focused approach which uses advanced data planning and analysis to deliver valuable customer insights before, during and after a campaign. These provide unrivalled and insightful data at an unparalleled granular level. The opportunity for marketers in Australia is vast, and we are looking forward to servicing our clients and building new partnerships in APAC.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Read More:

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

The impact of uniforms on consumer brand preferences

Flight attendant uniforms attract attention. From a primary association with sex appeal during the 1960-70s, to the diverse role they perform today, the flight attendant’s uniform sits front and centre in the advertising imagery of many airlines. However, relatively little is known about the ways in which consumer behaviour is influenced by airline uniforms.

Are data and creativity like chalk and cheese?

The industry is experiencing an explosion in data-led initiatives like programmatic buying, as well as a simultaneous increase in the importance of creativity. A less adventurous marketer might see these trends as chalk and cheese, as two developments which have the power to markedly improve a brand’s bottom line, but which don’t have much room for crossover.

Ashley Madison is a wake-up call for all marketers on data retention

The recent Ashley Madison hack is a wake-up call not only for consumers, but also for marketers and companies – many of which still do not take their customers’ privacy or data security seriously enough.

When you want to get the most ROI, researching about the tools you need will pay off big time. Take for example your marketing and repor...

TapAnalytics

​How to get the best ROI from your martech investment

Read more

We can see how companies are now developing and improving the digital marketing platform they are using and finding ways to add more feat...

TapAnalytics

CMO's top 10 martech stories for the week - 21 January

Read more

Very nice article, Thanks for sharing this necessary information about digital trends. Specially i like prediction no 3 " Marketers embra...

kevin marshall

Predictions: 16 digital marketing trends for 2016

Read more

Mobile has indeed becoming a big player in the marketing industry. It should be utilized by businesses and mobile campaigns should be pro...

TapAnalytics

Report: Mobile-based campaigns and coupons boost consumer brand sentiment

Read more

Very good points, thanks for this article :) I would also add Virtual Reality to the game changers in 2016 (especially after CES2016). I...

Piotr Maksymowicz

Predictions: 16 digital marketing trends for 2016

Read more

Latest Podcast

More podcasts

Sign in