Fly Buys to push personalised offers with VMob platform

The platform will draw on multiple sources of data, such as customer preferences, location and other factors like the current weather, to serve up targeted content that is meant to grab the attention of the customer.

(LtoR) Steven England-Hall and Scott Bradely
(LtoR) Steven England-Hall and Scott Bradely

Loyalty New Zealand, operators of Fly Buys, are set to roll-out Kiwi mobile marketing firm VMob's platform to provide highly personalised loyalty content, offers and information directly to customer smartphones in real time.

The platform will draw on multiple sources of data, such as customer preferences, location and other factors like the current weather, to serve up targeted content that is meant to grab the attention of the customer.

Loyalty New Zealand CEO Stephen England-Hall said that personalisation has always been a fundamental cornerstone of the Fly Buys programme and VMob’s technology will allow Fly Buys to take this to a new level via mobile devices.

“This mobile-led initiative will allow retailers to create shopping experiences that have a whole new level of relevance. It’s going to add an entirely new and engaging dimension to retail shopping and service provision.”

“We’re on the cusp of the digital wallet era. Mobile devices are going to play a huge part in the future of customer experience, loyalty and payments. We have partnered with VMob to make sure that Fly Buys is as strong in the digital wallet as it has been in the physical wallet for the past 20 years,” he said.

Related: Stephen England-Hall talks about Big data and the big opportunities for loyalty

England-Hall added, “VMob was the obvious choice when we were looking for an innovation partner. Not only are they world-leaders in this space, but as a home grown Kiwi company, they’re a great fit for Fly Buys being New Zealand’s favourite loyalty brand.”

Scott Bradley, founder and CEO of VMob said the partnership provides a real opportunity for local Kiwi retailers to close the gap between the store front and their customers.

“Our experience internationally shows that customers respond to the amplified value provided by a personalised approach on mobile devices. It’s bringing that local corner store experience back to large retail brands.”

“Individual retailers will be able to connect with their most valuable customers at a time they are most likely to purchase - while in close proximity or even inside the store.”

VMob and Loyalty New Zealand have an exclusive relationship in the coalition loyalty space for New Zealand.The commercial terms of the contract were not revealed.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in