Fly Buys to push personalised offers with VMob platform

The platform will draw on multiple sources of data, such as customer preferences, location and other factors like the current weather, to serve up targeted content that is meant to grab the attention of the customer.

(LtoR) Steven England-Hall and Scott Bradely

Loyalty New Zealand, operators of Fly Buys, are set to roll-out Kiwi mobile marketing firm VMob's platform to provide highly personalised loyalty content, offers and information directly to customer smartphones in real time.

The platform will draw on multiple sources of data, such as customer preferences, location and other factors like the current weather, to serve up targeted content that is meant to grab the attention of the customer.

Loyalty New Zealand CEO Stephen England-Hall said that personalisation has always been a fundamental cornerstone of the Fly Buys programme and VMob’s technology will allow Fly Buys to take this to a new level via mobile devices.

“This mobile-led initiative will allow retailers to create shopping experiences that have a whole new level of relevance. It’s going to add an entirely new and engaging dimension to retail shopping and service provision.”

“We’re on the cusp of the digital wallet era. Mobile devices are going to play a huge part in the future of customer experience, loyalty and payments. We have partnered with VMob to make sure that Fly Buys is as strong in the digital wallet as it has been in the physical wallet for the past 20 years,” he said.

Related: Stephen England-Hall talks about Big data and the big opportunities for loyalty

England-Hall added, “VMob was the obvious choice when we were looking for an innovation partner. Not only are they world-leaders in this space, but as a home grown Kiwi company, they’re a great fit for Fly Buys being New Zealand’s favourite loyalty brand.”

Scott Bradley, founder and CEO of VMob said the partnership provides a real opportunity for local Kiwi retailers to close the gap between the store front and their customers.

“Our experience internationally shows that customers respond to the amplified value provided by a personalised approach on mobile devices. It’s bringing that local corner store experience back to large retail brands.”

“Individual retailers will be able to connect with their most valuable customers at a time they are most likely to purchase - while in close proximity or even inside the store.”

VMob and Loyalty New Zealand have an exclusive relationship in the coalition loyalty space for New Zealand.The commercial terms of the contract were not revealed.

Comments

Comments are now closed.

Supporting Association

Mr. Rudy has found the right direction to marketing Catch of the Day and paying attention to customer comments and complaints. The simpl...

Desiree Segal

Catch of the Day retailer hooks fresh customer insight with NPS

Read more

True. Australian Marketing, Advertising, News, PR and Sales Fails Big Time due to using old techniques and not adapting to ICT - can be r...

Joe

Marketing must take charge of innovation, says TBWA chairman

Read more

Step 1) Employ your own workforce. Step 2) Show the public network being built. Step 3) Let the public advertise your brand in return f...

Jason

NBN Co creates head of social strategy role

Read more

Regardless of who is supposedly "running" this farce, those in charge of construction and development of the NBN roll-out have no real in...

Ian Gordon

NBN Co creates head of social strategy role

Read more

If you can't roll out a decent network then employ a bunch of people to try and convince to they are. Shame that no matter how much they ...

Pilfer

NBN Co creates head of social strategy role

Read more

Sign in