It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
Australian Football League (AFL) fans who own a Pebble smart watch will be able to receive updates about the game on their watch from 12 May 2014.
Telstra has developed a version of its AFL Live app for the smart watch which, once downloaded from the Pebble app store, lets AFL fans receive real time scores and updates to their smart watch.
Information includes the two teams playing, who is in the lead and where the AFL match is being played. The telco has partnered with app developer Outware Mobile.
According to Telstra director of digital media and content Adam Good, it developed the app because the company is “always looking” for new ways to bring AFL fans closer to the game.
“It’s a handy way to keep up with your [AFL] team without having to pull out your phone all the time,” he said in a statement.
A Telstra spokesperson told Techworld Australia that only the AFL Live app will be available on Pebble, but if the National Rugby League (NRL) app is added, it would "keep people" informed of the change.
In September 2013, Telstra and developer Seventh Beam launched an app called AFL Glassware for the 2014 season. The Glassware app allows fans to choose a live game commentary or have the commentary translated to text via the optical display. Customers can also view scores and stats while watching the match.
At the time, Good told Techworld Australia that the primary aim of the project is to ensure it has some apps available in the marketplace when Google Glass launches in Australia.
“It’s also a chance to demonstrate to customers what might be able to be done in the future,” he said.Read more: Optus takes issue with deregulation proposals
“The number of customers using the app will obviously depend on sales of Google Glass once they become available in Australia. That said, we have seen more than 1.7 million downloads of our AFL Live app for smartphones and tablets so there is definitely an appetite for this in Australia.”
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