Telstra to launch AFL Live app for smart watch wearers

App will be available for the Pebble smart watch from 12 May

The AFL Live app on the Pebble smart watch.
The AFL Live app on the Pebble smart watch.
  • The AFL Live app on the Pebble smart watch.
  • AFL fans can receive real time scores and updates to their smart watch from next week.
View all images

Australian Football League (AFL) fans who own a Pebble smart watch will be able to receive updates about the game on their watch from 12 May 2014.

Telstra has developed a version of its AFL Live app for the smart watch which, once downloaded from the Pebble app store, lets AFL fans receive real time scores and updates to their smart watch.

Information includes the two teams playing, who is in the lead and where the AFL match is being played. The telco has partnered with app developer Outware Mobile.

According to Telstra director of digital media and content Adam Good, it developed the app because the company is “always looking” for new ways to bring AFL fans closer to the game.

“It’s a handy way to keep up with your [AFL] team without having to pull out your phone all the time,” he said in a statement.

A Telstra spokesperson told Techworld Australia that only the AFL Live app will be available on Pebble, but if the National Rugby League (NRL) app is added, it would "keep people" informed of the change.

In September 2013, Telstra and developer Seventh Beam launched an app called AFL Glassware for the 2014 season. The Glassware app allows fans to choose a live game commentary or have the commentary translated to text via the optical display. Customers can also view scores and stats while watching the match.

At the time, Good told Techworld Australia that the primary aim of the project is to ensure it has some apps available in the marketplace when Google Glass launches in Australia.

“It’s also a chance to demonstrate to customers what might be able to be done in the future,” he said.

Read more: Optus takes issue with deregulation proposals

“The number of customers using the app will obviously depend on sales of Google Glass once they become available in Australia. That said, we have seen more than 1.7 million downloads of our AFL Live app for smartphones and tablets so there is definitely an appetite for this in Australia.”

Follow Hamish Barwick on Twitter: @HamishBarwick

Follow Techworld Australia on Twitter: @Techworld_AU

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in