Microsoft launches toolset for capturing 'ambient intelligence'

Microsoft has a new service for capturing machine data and has updated its data warehouse software for Hadoop

Microsoft is targeting the growing volume of data being generated by both machines and humans: CEO Satya Nadella on Tuesday showed off tools that could help organizations better understand -- and profit from -- this trove of information.

One new hosted service, called the Azure Intelligent Systems Service (ISS), promises to ease the process of managing machine data from sensors and devices connected in the so-called Internet of Things. ISS is now available as a limited public preview.

Microsoft has also released Analytics Platform System (APS), an update and expansion of what was formerly called the Parallel Data Warehouse. APS can combine query results from relational data in SQL Server databases and non-relational data captured by Hadoop.

In addition, the company has launched SQL Server 2014, the first edition of Microsoft's relational database system that includes the ability to store entire databases in the working memory of a server, which allows for faster access of the data.

All these products can help an organization make better use of its "ambient intelligence," Nadella said at a customer event in San Francisco.

Nadella defined ambient intelligence as the data that is generated by both a growing number of machines such as sensors as well as by people who capture experiences with their digital devices.

"You have this enormous capacity to reason over all of this digitized information," Nadella said.

In a report commissioned by Microsoft, IDC estimated that organizations could generate US$1.6 trillion in additional revenue and cost savings over the next four years by better understanding their data.

The new Microsoft tools are aimed at bringing big-data-styled analysis to the enterprise.

"Using APS, customers are able to cleave off parts of their data warehouse and export them into Azure for further processing in HDInsight," said Quentin Clark, corporate vice president of the data platform group. HDInsight is Microsoft's Hadoop service.

The results from an APS search can be viewed in Excel, by using the software's Power BI feature.

ISS addresses the nascent but growing Internet-of-things market. IDC has predicted that there will be 212 billion Internet-connected devices by the end of 2020.

ISS will be able to ingest large amounts of data from multiple sources, regardless of the platform. Microsoft will offer software agents, both proprietary and open source, that can be installed on the data generating platform, to format and send data to Azure. It will also develop a unified security model to protect data en route.

Microsoft business intelligence software and services can then be used to analyze the data from ISS. The service will harness machine learning work that was originally developed for the Bing search engine, Clark said.

Joab Jackson covers enterprise software and general technology breaking news for The IDG News Service. Follow Joab on Twitter at @Joab_Jackson. Joab's e-mail address is Joab_Jackson@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in