Google updates terms of service to reflect its scanning of users' emails

The company clarifies that emails are automatically scanned to provide users with tailored advertising and better search results

Google has updated its terms of service to reflect that it analyzes user content including emails to provide users tailored advertising, customized search results and other features.

The Internet giant's scanning of users' email has been controversial with privacy groups describing it as an intrusion into user privacy.

Competitor Microsoft claims in its "Don't Get Scroogled by Gmail" campaign that its Outlook.com email service is superior to Gmail as unlike Google it does not go through email looking for keywords to target users with paid advertisements.

In a case in California over Google's interception of email, District Judge Lucy H. Koh said that Google's terms of service and privacy polices did not explicitly notify the plaintiffs "that Google would intercept users' emails for the purposes of creating user profiles or providing targeted advertising." Google's decision to change its terms of service may have been prompted by these comments.

In the consolidated multi-district litigation brought by users in the U.S. District Court for the Northern District of California, San Jose division, the users alleged that Google had violated state and federal wiretapping laws by scanning the content of messages sent through Gmail, to serve ads to users among other things.

Google contended that Gmail and all Google Apps end users had explicitly consented to its alleged interceptions, relying on various terms of service and privacy polices in effect between 2008 and 2013, according to court records.

Judge Koh, however, denied class action status to the petitioners to the consolidated lawsuit. The plaintiffs have sought permission to appeal.

The new Google terms of service, that went into effect on Monday, adds the provision that "Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored."

Google has amended its terms of service previously and its last such change was in November last year.

The company did not immediately comment on why it had changed its terms of service again.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in