KLM uses social media to allow passengers to choose their ideal seat neighbours

For business or pleasure

KLM Dutch Royal Airlines is using social media to support its Meet & Seat boarding experience, which is designed to make it easy for passengers to connect with one another on flights, whether it's for business or social reasons.

KLM is using the Gigya Social Login system to support the Meet &Seat service, which allows users to see who else is on board their flight. When customers choose to opt in to Meet & Seat, KLM prompts them to log in socially and share their Facebook, Google+ or LinkedIn profile details with other participating passengers.

With Meet & Seat socially logged in flyers can see the profile details of other participating users, as well as their seat assignments. For a more social flight experience, Meet & Seat customers can choose seat assignments next to other passengers based on their social profile information.

By offering new ways for passengers to learn about one another through social media and incorporating social data capture to obtain valuable personal data on its customers, KLM says it is "building a valuable knowledge base of its customers".

Rob Zwerink, director of development at KLM, said: "Gigya's Social Login and consumer management technologies equipped our business with the tools to create a personal in-flight experience. In the future, we look forward to collaborating more with Gigya to understand our customers better and leverage this knowledge to create even deeper, more personal experiences."

KLM is a well established tracker of passengers that use social media to communicate. It has a dedicated social media team who are known to occasionally respond to Twitter messages or other social media posts in person at Schipol Airport in Amsterdam, or electronically.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

Great Post.Thanks for sharing such an informative article.I have worked with Ally Digital Media and it has a very good service which is b...

Utkarsh Kansara

Predictions: 17 digital marketing trends for 2017

Read more

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Latest Podcast

More podcasts

Sign in