Yahoo gets help from Yelp to fight Google

Yelp user reviews and business information will appear in Yahoo search results

Yahoo search results include local business listings from Yelp.
Yahoo search results include local business listings from Yelp.

Searching on Yahoo will now deliver local business reviews from Yelp, through a partnership that could help Yahoo search compete against Google, or at least make it more useful.

Yahoo said Wednesday that it had partnered with Yelp, as part of its efforts to provide a richer experience to its users. Financial terms of the partnership were not disclosed.

The announcement confirms rumors surrounding Yahoo's interest in Yelp to improve its local search results. Yahoo's revenue has sagged in recent quarters, and an enhanced version of search could help generate more ad sales.

The integration with Yelp is a content partnership, a Yahoo spokeswoman said. Yelp user reviews, business information, star ratings and photos will appear in the right-hand panel as part of the changes. The listings will appear in the results for Yahoo search as well as within Yahoo maps, for desktop, smartphone and tablet users in the U.S.

Links to directions within Yahoo maps, business hours and menus also appear in Yahoo's local search results.

The integration does not appear yet to generate Yelp's listings for every business in Yelp, though additional listings will be added in the coming months, Yahoo said.

Yelp has grown to become a popular service, but whether it will help Yahoo take market share away from Google is a tall order. Google has provided a range of similar information about local businesses through its search results for some time now.

The Yelp partnership comes as Yahoo CEO Marissa Mayer seeks to make other improvements in search. Mayer recently said that "contextual search," particularly on mobile devices, would be a focus going forward. Contextual search, she said, could provide people with more personalized content by detecting signals from their surroundings.

On mobile devices, Yahoo's app already incorporates the user's location to display more relevant search results such as restaurants and movie times.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

There is a new digital capture tool called QuickTrials app (www.quicktrials.com) that allows people who conduct Field Trials to collect t...

Quick Trials

How a new digital and data strategy for agriculture is helping farmers innovate

Read more

Recommendation engine is a great example of AI / ML.

Francis Kim

Chat bots: How to use them commercially right now - Big data delivery - CMO Australia

Read more

This new logo is offensively bad! And stop flashing it at us in between points on the television coverage. Trying to subliminally program...

Simon

Tennis Australia unwraps new brand identity for Australian Open

Read more

Thanks, Nadia. It was so interesting blog for me because it helps me able to understand well on the basics of business and marketing conc...

MichaelBGreen

3 ways marketers can raise their executive influence

Read more

Having been to the AO on Wednesday for the first time in a number of years I was very impressed with the new branding. The event has evol...

Naomi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Latest Podcast

More podcasts

Sign in