Aussie online tailor adopts 3D body scanner to improve omni-channel strategy

Institchu partners with Australian startup mPort to roll out 3D body scanners to help men find the right suit fit

Australian online tailor, InStitchu, is rolling out 3D body scanners across the country to help men find the perfect suit fit.

The company has partnered with Australian startup, mPort, to give consumers the ability to capture their measurements via the physical 3D machines to order a suit online. Once customers have been to a 3D scanner, they can visit the Institchu site to choose the design and colour of their suit using its digital customisation tools.

The mPort scanner is now operating at World Square shopping centre in Sydney’s CBD, and will also be rolled out to other shopping centres across Australia.

InStitchu co-founder, Robin McGowan, said the new scanners will give those keen to purchase through an online retail platform but uncomfortable taking their own measurements the best of both worlds.

“Although the online measuring tools have been well received, there are still a lot of men out there hesitant about measuring up on their own,” he said. “The 3D body scanning technology from mPort is just what they needed to gain the confidence to purchase tailored suits online.

“Our goal has always been to make quality tailored suits accessible to all men. To achieve this, we’ve relied upon technology and a smart business model.”

Co-founder of InStitchu, James Wakefield, told CMO said the company will gauge the level of success against sales revenue.

"Ultimately, the success of the partnership will be judged by the spike in the number of sales which result from customers who have been scanned by mPort, and of course, the level of positive feedback we get from our customers," he said.

Institchu isn’t the first retailer to look to utilise 3D body scanning technology to help its customers find the right fit.

In 2012, Target Australia announced it was investing $1 million into 3D body scanning technology created by Alvanon Group to help customers find the right size of clothing and reduce product returns.

In the UK, online sizing site, Bodi.Me, also gives consumers the ability to save their physical measurements via 3D body scanners at pop-up events and in-store, which can then be used to shop for the right sizes with their favour brands online.

Scanning technology is also being adopted for health and fitness reasons. At Virginia Tech in the US, the VFit 3D body scanner created on campus is being employed to help track an individual’s fitness and diet progress.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

rush essay reviews

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in