Women's rights campaigns to take over social discovery app Tinder

Amnesty International plans a takeover of the social discovery app on 8 March in honour of International Women's Day

Women’s rights campaigns are taking over social discovery app, Tinder, to raise awareness of International Women’s Day on 8 March.

The campaigners from Amnesty International Australia have launched an initiative calling on supporters to log into the social app this Saturday and show their support for gender equality. Participants are being asked to do a number of things, including uploading a new profile photo dedicated to the Amnesty International cause.

The downloadable Tinder profile photo states ‘not all women have the choices you do’. Amnesty is then asking women to copy and paste a chosen statement and URL link to its website, www.makethechoice.com.au, in the ‘about me’ text on the app.

Instructions on how to join the initiative are being promoted on Amnesty International’s Facebook and Twitter pages. The Amnesty campaign has been produced by creative content agency, Circul8.

“Tinder is not only helping build social networks and uniting people, it’s also helping promote interest and support for human rights,” said director of marketing and fundraising at Amnesty International Australia, Peter Thomas.

“This new collaboration between Tinder and Amnesty International Australia is another way of reaching a new audience and illustrating that support for women’s equality can take many forms.” “We are honoured to partner with such an esteemed organisation as Amnesty International Australia to raise awareness of the human rights abuses faced by millions of young girls and women,” cofounder and CMO of Tinder, Justin Mateen, said in a statement. “Empowering women is a vital part of Tinder’s overall mission.” The Tinder app was launched 16 months ago at a University of Southern California party and now boasts of more than 600 million users. It claims to be matching 10 million people every day.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.

Supporting Association

Can't say it better myself.Content marketing definitely peaked this year, mainly because of the updates and algorithms dished out by Goog...

Al Gomez

5 predictions on content marketing trends and strategy in 2015

Read more

Great article and really interesting to hear what Tourism Australia are doing with VR. It's a shame though that there's no mention of the...

Dom Raban

Why virtual reality is opening a new world for customer interaction

Read more

And who will replace all these CMOs? What are the attributes, qualifications, employment histories, age ranges, genders, etc. of the inco...

Mike

IDC: One-quarter of CMOs will be replaced each year to 2018

Read more

I believe that this forecast is on target for 2015. In regards with our website traffic, tablet and smartphone users have so far outnumbe...

Hitesh Parekh

Report: Phablets will represent one-quarter of all smartphone traffic in 2015

Read more

Yeah, they did this before, Mazda and Nissan thrashed the V8's so they changed the rules to keep them out. They took the class system ou...

RJ

V8 Supercars rebrand aimed at attracting new fans to the sport

Read more

Sign in