Women's rights campaigns to take over social discovery app Tinder

Amnesty International plans a takeover of the social discovery app on 8 March in honour of International Women's Day

Women’s rights campaigns are taking over social discovery app, Tinder, to raise awareness of International Women’s Day on 8 March.

The campaigners from Amnesty International Australia have launched an initiative calling on supporters to log into the social app this Saturday and show their support for gender equality. Participants are being asked to do a number of things, including uploading a new profile photo dedicated to the Amnesty International cause.

The downloadable Tinder profile photo states ‘not all women have the choices you do’. Amnesty is then asking women to copy and paste a chosen statement and URL link to its website, www.makethechoice.com.au, in the ‘about me’ text on the app.

Instructions on how to join the initiative are being promoted on Amnesty International’s Facebook and Twitter pages. The Amnesty campaign has been produced by creative content agency, Circul8.

“Tinder is not only helping build social networks and uniting people, it’s also helping promote interest and support for human rights,” said director of marketing and fundraising at Amnesty International Australia, Peter Thomas.

“This new collaboration between Tinder and Amnesty International Australia is another way of reaching a new audience and illustrating that support for women’s equality can take many forms.” “We are honoured to partner with such an esteemed organisation as Amnesty International Australia to raise awareness of the human rights abuses faced by millions of young girls and women,” cofounder and CMO of Tinder, Justin Mateen, said in a statement. “Empowering women is a vital part of Tinder’s overall mission.” The Tinder app was launched 16 months ago at a University of Southern California party and now boasts of more than 600 million users. It claims to be matching 10 million people every day.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Comments

Comments are now closed.

Supporting Association

4 webinars that might interest all and which are interconnected. 1st by Futorologist and Marketing Consultant would show-Embrace Chan...

Laura Roberts

CMO Council: CMO/CIO friction inhibiting digital marketing innovation

Read more

Also, how many Aussie FB pages, Twitter accounts, LinkedIN accounts, blogs, email campaigns would make it compared with the rest of the w...

Laura Roberts

CMO Council: CMO/CIO friction inhibiting digital marketing innovation

Read more

Yes, there are challenges because these have been some of the articles showing Australia's failures within the Marketing Sector in the la...

Laura Roberts

CMO Council: CMO/CIO friction inhibiting digital marketing innovation

Read more

Doses should be taken at least 24 hours apart. Some men can take only a low dose of levitra because of medical conditions or medicines th...

Russellneda

AMI gets members' choice board of directors

Read more

Hello David, so refreshing to see a young progressive company enter the customer engagement market. I have only heard positive things abo...

Dr Nick Potter

Aussie consulting group plans to help brands solve customer experience woes

Read more

Sign in