Socialbakers gobbles up $26m in latest funding round led by leading London VC

The Czech firm provides social media analytics software that tracks online conversations

Socialbakers, a social media analytics company from the Czech Republic that tracks online conversations, has raised $26 million (£15 million) in a move that values the business at close to $200 million (£119 million).

The largest investor was Mayfair-based venture capital firm Index Ventures, which has backed over 100 start-up companies across Europe and the US, including Candy Crush creator King and gambling giant Betfair.

Index said Socialbakers is positioned to move from leading the social analytics category to defining the next generation of insight-driven social marketing applications.

Social media analytics is a fast-growing area as an increasing number of companies look to understand their fans' behaviour on Facebook, Twitter, Google+, LinkedIn and YouTube. Socialbakers' clients include large multinational firms such as Samsung, Disney and Nestl.

Socialbakers, founded in October 2008, claims it has seen rapid growth internationally as demand for insight grows with clients wanting to measure hundreds of social properties spread across multiple platforms, countries and industries.

"Socialbakers has successfully met the demands of an accelerating roster of clients in need of intelligent solutions to better measure, manage and produce social marketing campaigns," said Jan Hammer, partner at Index Ventures.

"Socialbakers is positioned to move from leading the social analytics category, to defining the next generation of insight-driven social marketing applications."

Revenues trebled last year at Socialbakers, which has its largest international office in London.

The company also doubled employee headcount from 150 to 300 last year and plans to expand to more than 400 in 2014 with more than 30 languages.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is AI on course to take over human creativity?

Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.

Jason Dooris

CEO and founder, Atomic 212

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Oracle is toothless, it has zero. They don't understand what AI is.

Ilya Geller

Exclusive CMO interview: Where Oracle is heading with AI in marketing

Read more

The concept of liquid expectations is on the rise, and happy customer experience directly relates to the ease of finding a solution. Most...

Karanbir Singh

New digital trends report predicts a year of liquid customer expectations and design thinking

Read more

Great article, Thanks for sharing with us. I would like to recommended list of top customer loyalty software for small to large scale of ...

Matts Frigian

How brands are ramping up customer loyalty program spending in 2017

Read more

“We’re in an arms race for finite attention.”What a statement that is. I am so glad that someone of Steve's caliber comes out about the m...

Peter Strohkorb

Marketo CEO: Ditch the volume game, focus on value

Read more

Hello Greetings for the day. As I am also looking to stabilize gym with Hypoxi in india place called Delhi. And I have gone through your ...

Dhruv singh

Goodlife gets business ‘in shape’ with real-time analytics

Read more

Latest Podcast

More podcasts

Sign in