A kindly reminder from Google: Don't be a Glasshole

Glass wearers should turn their devices off in places that ask people to turn off cellphones, the company said

Google Glass
Google Glass
  • Google Glass
  • A Google Glass wearer at the International CES expo
View all images

What's the etiquette for using Google Glass in public? The answers aren't always obvious, so Google has provided some tips.

"Respect others and if they have questions about Glass don't get snappy," the company said in a list of do's and don't's published over the weekend. "Be polite and explain what Glass does and remember, a quick demo can go a long way."

In other words, don't be rude or creepy -- also known as being a "Glasshole."

The headmounted computer system is still in its early days but it's starting to become more prominent, and its ability to let people surreptitiously record video and take photos has sparked questions about what's appropriate.

Some businesses have banned Glass. In other places, the question remains: Am I allowed to use Glass here?

If it's a place where cellphone cameras aren't allowed, then the same rules apply to Glass, Google said in its guidance, which is aimed at the early adopters in its Explorers program. So if you're asked to turn your phone off, you should turn Glass off too.

Breaking the rules or being rude "will not get businesses excited about Glass and will ruin it for other Explorers," the company said.

Users also shouldn't stare into their Glass displays for long periods of time, Google said; the device was designed more for short bursts of interaction. And some common-sense advice: Don't wear Glass during high-impact sports.

"Water skiing, bull riding or cage fighting with Glass are probably not good ideas," Google said.

Google's tips don't address the issue of driving while wearing Glass. A woman in California was recently cleared by a court after being ticketed for wearing Glass at the wheel. The court commissioner said there was no evidence the device had actually been in use at the time.

Google has maintained Glass developer policies for some time now, but those policies, which address privacy and personal data collection, are aimed at those developing apps rather than end users.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in