In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?
LinkedIn has crossed the 50 million member threshold across the Asia-Pacific region including more than 5 million members in Australia.
According to its latest market research, the figure is nearly three times the size of the social media network’s member base in May 2011, when it launched its regional operations centre in Singapore. Two million members have joined from Australia since that date.
In light of the latest milestone, the company also provided a range of insights into the types of companies, industry sectors and topics proving most prevalent on its network.
The top five companies followed on LinkedIn by Australians are Google, Rio Tinto, Telstra, Commonwealth Bank and National Australia Bank. This differs slightly to the top five companies followed regionally, which are IBM, Hewlett-Packard, Accenture, Google and Tat Consultancy Services.
LinkedIn noted that while the list features mainly global multinationals in the tech sector, home-grown companies are making an appearance in the top five, such as Rio Tinto in Australia, Standard Chartered Bank in Singapore, and Cathay Pacific in Hong Kong.
From an industry sector point of view, financial services leads the list of Australian industry sectors represented on LinkedIn, followed by IT and services and government administration. Rounding out the top five are mining and metals, and hospital and healthcare.
In contrast, IT and services leads pretty much all other countries across the region for top industries on LinkedIn, with the exception of Indonesia, which also reported financial services at the top of the list. This was followed by the oil and energy industry.
LinkedIn was founded in 2003 and now boasts of 277 million members globally.