Twitter plans move into e-commerce

Leaked documents reveal Twitter Commerce plans

Twitter is preparing to launch an e-commerce platform that will enable users to purchase goods directly through the site, according to reports.

Plans to introduce the service, called Twitter Commerce, were revealed in documents posted on Fancy.com, one of the Twitter's prospective merchant partners.

The Twitter Commerce service will appear inside users' Twitter stream, similar to promoted tweet advertisements, according to the documents seen by ReCode.

Users will then be asked to enter name, address and credit card details, which are "handled securely within the Twitter app". Customers may also be able to track shipping status on a map.

Transaction costs for merchants using the service were not revealed however.

Twitter declined to comment on documents.

Prior to its IPO last year, Twitter announced that former Ticketmaster CEO Nathan Hubbard had joined to lead its e-commerce strategy. It is hoped that by attracting more commerce to the site it will be able to increase its advertising revenues and provide alternative revenue streams.

The company has dabbled in the sale of goods in the past, but is yet to launch a full ecommerce service. The EarlyBird scheme allowed merchants to promote exclusive deals inside tweets for a period of time. However customers were still required to click through to the advertiser's sites, with the likes of Disney and Virgin America taking up the service.

Twitter also partnered with American Express in 2013, allowing customers to sync their card and account details to enable purchases of a small selection of goods by tweeting a specific hashtag.

Glue Store to offer real-time retail via Twitter and TV

Rival social network Facebook also launched an e-commerce venture in 2012, but was subsequently scrapped due to low user demand.

Facebook recently announced that it was trialling a mobile payments service, allowing users to store credit and debit card details which can be automatically retrieved when purchasing goods.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

There is a new digital capture tool called QuickTrials app (www.quicktrials.com) that allows people who conduct Field Trials to collect t...

Quick Trials

How a new digital and data strategy for agriculture is helping farmers innovate

Read more

Recommendation engine is a great example of AI / ML.

Francis Kim

Chat bots: How to use them commercially right now - Big data delivery - CMO Australia

Read more

This new logo is offensively bad! And stop flashing it at us in between points on the television coverage. Trying to subliminally program...

Simon

Tennis Australia unwraps new brand identity for Australian Open

Read more

Thanks, Nadia. It was so interesting blog for me because it helps me able to understand well on the basics of business and marketing conc...

term paper help online

3 ways marketers can raise their executive influence

Read more

Having been to the AO on Wednesday for the first time in a number of years I was very impressed with the new branding. The event has evol...

Naomi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Latest Podcast

More podcasts

Sign in