Gartner: Quarter of global enterprises to have chief data officer by 2015

Other sectors will follow banks and appoint CDOs

A quarter of large global organisations will have appointed a chief data officer (CDO) by the end of the year, a Gartner analyst has claimed.

In a blog post, Debra Logan, research vice president and Gartner Fellow, highlighted the growth in CDOs employed at large international enterprises.

CDOs are responsible for the management of data across an organisation. According to Gartner there are currently 100 staff with this title, twice as many as in 2012.

The majority of CDOs are hired by American companies (65 percent), with 20 percent in the UK.

Gartner research also noted that the proportion of female CDOs (25 percent) is twice that for CIOs (13 percent).

CDOs have mostly been appointed in heavily regulated industries, Logan noted, but are increasingly being seen in other sectors, which will drive an increase in the overall number by 2015.

"Banking, government and insurance are the first three industries to adopt the CDO role and in that order. However, we are now seeing other industries following. For example, we saw the first significant appointments in the advertising industry in 2013," she said.

Logan added that CIOs should not see the rise of CDOs as a threat to their own roles, and it will enable them to focus less on management of business data.

"CIOs should view the CDO as a peer and partner who can manage data and who has the knowledge, background and skills to do so, which allows CIOs to focus on the more-than-full time job that they already have."

HSBC's chief data officer Peter Serenita warned last year that financial firms are still struggling to implement enterprise-woide data management strategies as 'business as usual', although this should be the goal.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Building e-motional connections with customers

The warm weather is upon us. It’s a time of year often associated with the blossoming of love and relationships, which has me thinking about how marketing has leaped forward in its ability to build emotional connections with customers.

What happens when the 'market' becomes a 'customer'?

One of the insightful things that has been said to me recently came from an independent consultant working at a major FMCG client. He said: “The problem here is that we have some people who are world-class at marketing to the masses, but they haven’t got a clue about how to speak to a customer.”

3 Metrics to measure B2B content marketing ROI

Content marketing has become a key pillar for marketing departments of all sizes across the world. But how do you measure – and ultimately prove – the effectiveness of the time, money and energy spent on content marketing?

Customer Identity Management is becoming critical for enterprise companies looking to create meaningful interactions with their customers...

Michael Mitrakos

Customer identity management as a revenue driver for CMOs

Read more

Informative comments , I loved the info , Does anyone know if my assistant could get ahold of a blank 2011 IRS 8804 - Schedule A document...


Telstra unveils fresh digital content media services

Read more

So, the one thing I would say is .. the customer already has a voice, whether you wanted them to have one or not .. and they have a platf...

Paul Gilbert

Why digital strategy equals customer experience

Read more

Appliances online are doing a good job online, but they're still not giving customers a truly powerful online experience in my view. Wher...

Graham Howlett

Navigating the future of omni-channel retailing

Read more

For both businesses and marketers alike who want a digital marketing platform that supports data visualization, integrated analytics and ...


Adobe to bolster analytics capabilities of Marketing Cloud with Digital Analytix acquisition

Read more

Latest Podcast

More podcasts

Sign in