Gartner: Quarter of global enterprises to have chief data officer by 2015

Other sectors will follow banks and appoint CDOs

A quarter of large global organisations will have appointed a chief data officer (CDO) by the end of the year, a Gartner analyst has claimed.

In a blog post, Debra Logan, research vice president and Gartner Fellow, highlighted the growth in CDOs employed at large international enterprises.

CDOs are responsible for the management of data across an organisation. According to Gartner there are currently 100 staff with this title, twice as many as in 2012.

The majority of CDOs are hired by American companies (65 percent), with 20 percent in the UK.

Gartner research also noted that the proportion of female CDOs (25 percent) is twice that for CIOs (13 percent).

CDOs have mostly been appointed in heavily regulated industries, Logan noted, but are increasingly being seen in other sectors, which will drive an increase in the overall number by 2015.

"Banking, government and insurance are the first three industries to adopt the CDO role and in that order. However, we are now seeing other industries following. For example, we saw the first significant appointments in the advertising industry in 2013," she said.

Logan added that CIOs should not see the rise of CDOs as a threat to their own roles, and it will enable them to focus less on management of business data.

"CIOs should view the CDO as a peer and partner who can manage data and who has the knowledge, background and skills to do so, which allows CIOs to focus on the more-than-full time job that they already have."

HSBC's chief data officer Peter Serenita warned last year that financial firms are still struggling to implement enterprise-woide data management strategies as 'business as usual', although this should be the goal.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why app engagement must be personalised

Research from Nielsen late last year reported Australian smartphone users over the age of 18 spend 33 hours per month in apps, and a mere four hours per month in browsers. But what does it take to actually maintain an app customers will engage with?

Rob Marston

Head of Airwave, A/NZ

Customer experience investments more vital than ever

The global commodity slump has hit Australia in the last few months. Companies that obsess over these developments might be tempted to cut spending on customer experience (CX) programs. Here's why that's a a terrible idea.

Harley Manning and Thomas McCann

Research leaders, Forrester

Managing brands in a digital world

With digital integration at the core of customer management, many marketers have been questioning whether the principles and approaches to branding are fundamentally different in a digitally led environment.

Jean-Luc Ambrosi

Author, marketer

Rob - great article. Here at Pure Oxygen Labs we could not agree more. When considering retail mobile apps deep linking is woefully unde...

Scott

Why app engagement must be personalised - Mobile strategy - CMO Australia

Read more

Project Leader?? Kim Portrate is one of the most ineffective leaders I have ever had the displeasure of meeting. She single-handedly cost...

Anonymous

Helloworld scraps CMO role

Read more

What tripe. This article conveniently makes no mention of her lies and bullying tactics and how she had placed everyone off-side with her...

Anonymous

Helloworld scraps CMO role

Read more

You mentioned cashback sites giving "immediate earnings" for transactions through their site. Cashback sites can take a couple of months...

RG

Are points-based customer loyalty programs on the way out?

Read more

Hi Jody,great post thank you. I think you're right in regards to the marketing evolution underway right now. I think it's incredibly inte...

Clinton Mancer

Tackling the skills shortage of the modern marketing age - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in