Adlux search network powers flybuys toolbar

Adlux delivers results for Coles' Web browser toolbar

Adlux this morning announced that its search network will be used to power Coles' flybuys Toolbar for Web browsers.

Results for searches in the flybuys Toolbar were previously powered by Yahoo!7 under a deal announced in late 2012.

In September last year Yahoo!7, a 50:50 joint venture between Yahoo! and Seven West Media, announced it would ditch its search marketing business.

Users who install the toolbar earn one point for every two searches they conduct using it. The toolbar itself was created by Rakuten Loyalty.

"Whilst this is great news for Coles, the real winners in this deal are Adlux's existing clients," Adlux's CEO Nicholas Stavropoulos said in a statement.

"We are playing in a rapidly evolving market and digital advertising in Australia is extremely buoyant," Stavropoulos said. "Brands such as Coles recognise its importance and we’re only going to continue heading in that direction."

2 Comments

Jen

1

Searches using Adlux started around 28th December 2013. Unfortunately results aren't very good and sometimes it doesn't come up with anything at all. I also get Sydney's weather forecast when I actually live in Adelaide. Google gives much better search results.

Clare @ Adlux

2

Hi Jen,
Thanks for your feedback on this – it’s important that we hear about different experiences from people using the toolbar. You’re very accurate when you say the searches started with Adlux on the 28th December 2013. Over the last fortnight we’ve been working hard to improve the user experience after the switchover. Our matching and relevancy technology has now bedded down and we’re hoping the results will improve for you.
We spoke to our developers specifically about your weather issue because, whilst the weather is considerably better in Adelaide, you should be able to keep tabs on the forecast just like the rest of us. Your location is IP based and whenever we can’t locate you, it currently defaults back to Sydney. Based on your feedback we will be turning off the weather widget if we are unable to locate your IP in the future.
The team at Adlux

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