Adlux search network powers flybuys toolbar

Adlux delivers results for Coles' Web browser toolbar

Adlux this morning announced that its search network will be used to power Coles' flybuys Toolbar for Web browsers.

Results for searches in the flybuys Toolbar were previously powered by Yahoo!7 under a deal announced in late 2012.

In September last year Yahoo!7, a 50:50 joint venture between Yahoo! and Seven West Media, announced it would ditch its search marketing business.

Users who install the toolbar earn one point for every two searches they conduct using it. The toolbar itself was created by Rakuten Loyalty.

"Whilst this is great news for Coles, the real winners in this deal are Adlux's existing clients," Adlux's CEO Nicholas Stavropoulos said in a statement.

"We are playing in a rapidly evolving market and digital advertising in Australia is extremely buoyant," Stavropoulos said. "Brands such as Coles recognise its importance and we’re only going to continue heading in that direction."

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Absolutely. Digital redistributes but not very evenly. The paradox is that it both democratises AND creates "winner takes all'. What I ca...

marianne doczi

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Splinter groups are always unhappy about something. It's what they do. :)

anonymous

CMO interview: Marketing the wool off a sheep’s back

Read more

There's definitely a fine line between delivering a highly personalized customer experience that customers appreciate and one in which th...

Angela Sanfilippo

How eBay unlocks customer data DNA

Read more

L'Oreal, always go for best to engage with their customers. Very recently, L'Oreal released it's Augmented Reality Print ad with WOWSOME ...

Siddhu

LÓreal launches virtual cosmetics trial via augmented reality

Read more

Is there a link to the study? The only SCV study published recently from Signal was a US-centric study with 137 respondents (only 4% of t...

Brinks

Report: Only 5% of Aussie marketers have single customer view

Read more

Sign in