Celebrities and the iPhone 5S top trends for Google search in 2013

New Zeitgeist barometer of what Australian were searching for online this year also shows rising interest in new social media platforms and technologies such as Instagram and Bitcoin

Sudden celebrity deaths, along with the royal baby and release of the iPhone 5S, have topped Google’s Zeitgeist list of what Australians were searching for information on this year.

The search engine giant’s newly released list of top trending searches for 2013 was headed by the sudden passing of US actor, Paul Walker, followed by former Glee star, Cory Monteith. In third place was the royal baby, Prince George of Cambridge, then the iPhone 5s debut.

Rounding out the top ten was North Korea, followed by RFS (Rural Fire Service), AEC (Australian Electoral Commission), and three Australian TV reality shows - The Block, My Kitchen Rules, and House Rules.

The most popular ‘how-to’ search on Google this year was ‘how to draw’, followed by a range of crafts including crocheting and knitting. ‘How-to vote’ also made the top 10 list, a fact that’s unsurprising given the 2013 Federal Government election. Top trending politicians on Google were Tony Abbott, Kevin Rudd and Clive Palmer.

When it comes to explanations, the most popular ‘what is’ search was ‘what is twerking’, triggered by Miley Cyrus. Google also reported newer and emerging social media platforms such as Instagram, Tumblr, Bitstrips, Snapchat and Bitcoins were high on the list of definitions sought by search engine users.

In addition, Google delved into the most searched Australian individuals and found Australian model, Miranda Kerr, triggered the most activity followed by Michelle Bridges and Tom Waterhouse. Trending news, meanwhile, was dominated by the name of the royal baby, Angelina Jolie’s mastectomy, Boston bombing, Typhoon Haiyan, US government shutdown and Costa Concordia.

RELATED: Second screening and politics lead Australian Twitter chat in 2013
Facebook performance report signals rising brand engagement on social

“Google’s year-end Zeitgeist is a cultural barometer that provides a snapshot of the year’s big events, memorable moments and growing trends in Australia,” Google spokesperson Shane Treeves commented.

“Google is often the first place Australians turn to find out more about our heroes, learn new skills, fact-check the news, and settle dinner table disputes between friends. And just as often, we go to Google to help us answer everyday questions like whether we’ll need an umbrella tomorrow, when the next train leaves for Bondi, or how many calories are in an avocado. ”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Should your disclaimer become your headline?

To avoid misleading customers, or simply through fear of legal backlash, advertising has evolved to hide the potential shortcomings of an offer in its disclaimer.

Sam Tatam

Head of behavioural science, OgilvyChange Australia

The evolving role of the CMO

They say that “change is the only constant”. It’s fair to say that in the 20 years I’ve been in marketing positions, the role of the CMO has changed completely.

Tim Tez

Chief product and marketing officer, MetLife

Transform your marketing analytics to outperform your competition

As digital and offline brand experiences diversify, more customer data is becoming available to marketers. At the same time, the number of tools available to analyse this data is increasing rapidly. Leading marketers are taking advantages of these shifts and transforming their marketing analytics practices to outperform their competitors.

Working with Kim was an absolute career highlight for me. She is creative, strategic, innovative and a forward thinker. She is a true l...

Anonymous

Helloworld scraps CMO role

Read more

It's the biggest disappointment for me because i mostly use whatsapp and separate it from my facebook account. I use high level encryptio...

amiron carro

Facebook will use Whatsapp users' personal data to target ads

Read more

I have consistently the worst customer experiences from AUSPOST. I regularly send packages and letters via registered post service, and t...

Winnifred Antoinette Mok

Aus Post's customer chief: CX is about convenience, control and choice

Read more

Such a great new you've shared with us I really agree with the records you shared as this is true that this report may able to quantify t...

Lucy Eva

Report: Mobile app time dominates Australian smartphone usage

Read more

It is heartening to see that the South Pole Group use a Balanced Scorecard to monitor progress. In such a complex area where communicatio...

Clive Keyte

How South Pole Group is tapping media intelligence for customer conversion

Read more

Latest Podcast

More podcasts

Sign in