Celebrities and the iPhone 5S top trends for Google search in 2013

New Zeitgeist barometer of what Australian were searching for online this year also shows rising interest in new social media platforms and technologies such as Instagram and Bitcoin

Sudden celebrity deaths, along with the royal baby and release of the iPhone 5S, have topped Google’s Zeitgeist list of what Australians were searching for information on this year.

The search engine giant’s newly released list of top trending searches for 2013 was headed by the sudden passing of US actor, Paul Walker, followed by former Glee star, Cory Monteith. In third place was the royal baby, Prince George of Cambridge, then the iPhone 5s debut.

Rounding out the top ten was North Korea, followed by RFS (Rural Fire Service), AEC (Australian Electoral Commission), and three Australian TV reality shows - The Block, My Kitchen Rules, and House Rules.

The most popular ‘how-to’ search on Google this year was ‘how to draw’, followed by a range of crafts including crocheting and knitting. ‘How-to vote’ also made the top 10 list, a fact that’s unsurprising given the 2013 Federal Government election. Top trending politicians on Google were Tony Abbott, Kevin Rudd and Clive Palmer.

When it comes to explanations, the most popular ‘what is’ search was ‘what is twerking’, triggered by Miley Cyrus. Google also reported newer and emerging social media platforms such as Instagram, Tumblr, Bitstrips, Snapchat and Bitcoins were high on the list of definitions sought by search engine users.

In addition, Google delved into the most searched Australian individuals and found Australian model, Miranda Kerr, triggered the most activity followed by Michelle Bridges and Tom Waterhouse. Trending news, meanwhile, was dominated by the name of the royal baby, Angelina Jolie’s mastectomy, Boston bombing, Typhoon Haiyan, US government shutdown and Costa Concordia.

RELATED: Second screening and politics lead Australian Twitter chat in 2013
Facebook performance report signals rising brand engagement on social

“Google’s year-end Zeitgeist is a cultural barometer that provides a snapshot of the year’s big events, memorable moments and growing trends in Australia,” Google spokesperson Shane Treeves commented.

“Google is often the first place Australians turn to find out more about our heroes, learn new skills, fact-check the news, and settle dinner table disputes between friends. And just as often, we go to Google to help us answer everyday questions like whether we’ll need an umbrella tomorrow, when the next train leaves for Bondi, or how many calories are in an avocado. ”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Making Korean brands sexy

If you told someone in the 1980s that South Korean brands would one day supersede many Western and Japanese competitors for innovation, brand management and profitability, they would have declared you insane. But that is exactly what has happened.

Why good leadership starts with leading yourself

Many people first taste leadership when they receive a promotion and find themselves ‘leading’ a team. Over time, the team, and the leader’s responsibility, grows. But do they become better leaders?

Anthony Howard

Executive mentor and founder, The Confidere Group

How to keep your B2B marketing job for the next 5 years

B2B marketers are in the hot seat. As the customers’ buying journey shifts online, B2B marketers must exert influence and build trust with their prospects in a new way.

If you get the customer experience wrong then you have no chance of ever making the sale

Brian Smith

Keeping the customer experience simple in the digital age

Read more

I wholeheartedly agree with the sentiments of your article. Having recently been introduced to NPS, I can see the merits of this sort of ...

Greg Tomkins

Against Net Promoter: A new way of interpreting the customer data deluge

Read more

NetSuite are build under a single customer record, so sales, accounts, support, shipping and billing all use the same information for eve...

Gaurav Srivastava

Billabong to rollout NetSuite omni-channel retail platform globally

Read more

customer experience is extremely important for e commerce company...

Bella

Keeping the customer experience simple in the digital age

Read more

Not sure the beacon technology is the best... because you need an app ! As Julie Ask form Forrester says : "Most of your customers will n...

Sarah Delevigne

ADMA Global Forum introduces beacon technology

Read more

Latest Podcast

More podcasts

Sign in