Yahoo acquires mobile video app startup Ptch

The Ptch service will be shut down by Jan. 2

Yahoo has acquired Ptch, the startup behind a mobile app that allowed users to combine photos and video on their phones into movies, and the service will shut down by January.

Incubated by DreamWorks Animation, Ptch was positioned as a social media application that enabled users to make stylized short videos, called ptches, and share them with the Ptch network of users as well as on Facebook and Twitter timelines.

"We acquired the company, which includes the people and the technology they built," a Yahoo spokeswoman said via email Tuesday. She did not disclose the terms of the deal.

"As part of the Yahoo team, we'll be able to focus our efforts and leverage our technology to make Yahoo's photo and video platforms the best in the world," Ptch said in a blog post.

Yahoo has been acquiring a string of companies, very often for their talented staff, to boost its expertise and offerings in key target markets like mobile. The acquisition of Ptch comes a day after the company announced it had acquired SkyPhrase, a natural language processing startup. "The team of four has built amazing natural language processing technology and we're excited to welcome them to our Yahoo Labs team in New York," Yahoo said.

The Internet giant acquired Qwiki, a New York City company that developed an app for turning photos and videos into short, edited movies, in July. It decided to continue to support the Qwiki app as a standalone service within Yahoo.

Ptch said it will shut down on Jan. 2. Until then, users can download their ptches on the company's website or save them to their camera roll from the Ptch app on their phones.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

Getting your business ready for the Entrepreneurial Consumer

We all know the digital revolution has completely transformed the way consumers are interacting with brands, and that a lot of businesses are finding it hard to catch up. One way to closing this brand gap is to understand consumer behaviour and build a brand experience that meets these new needs.

Pip Stocks

CEO and founder, BrandHook


Kerry Edwards

Open Colleges taps into social for better student interaction

Read more

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Personalisation is the key. Customers demand a very relatable and well defined CX where the sincerity and understanding of their disposit...

Hitesh Parekh

In pictures: Improving cutomer experiences through smart personalisation

Read more

Thanks for this. The key for me is the effective of governance where it dictates and sets the proactive policy when it comes to CX. Tech ...

Hitesh Parekh

6 lessons in modern marketing from a customer experience chief

Read more

Very well said “With today’s consumers more demanding of the brands and merchants they shop, it’s imperative for merchants to not just co...


CMO's top 10 martech stories for this week - 29 September

Read more

Latest Podcast

More podcasts

Sign in