It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
The Commonwealth Bank has confirmed Monique MacLeod as its new general manager, consumer marketing, replacing consumer chief, Martin Whelan.
MacLeod (pictured) is currently the general manger of brand, sponsorship and marketing operations at the banking institution, a position she has held for five years. Prior to that, she spent seven years with McCann Erickson as client services director. She has also worked for DDB and Ogilvy and Mather.
MacLeod replaces Whelan, who has held the role for four years and was also formerly the general manager of brand marketing.
CommBank has also confirmed Aussie Bank general manager of product and marketing, Stuart Tucker, will take over the general manager of brand, sponsorship and marketing operations role vacated by MacLeod. He has spent more than six years with the rival home loans group, and previously spent more than a decade in various marketing roles at Optus.
MacLeod and Tucker’s new role commence from Monday 9 December.
CommBank’s latest appointments come two months after CommBank confirmed Vittoria Shortt as the new group CMO. She took over the reins from Andy Lark, who announced his plans to leave the role back in May.