It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
The final set of draft Australian Privacy Principles (APPs) have been released for public consultation by the Office of the Australian Information Commissioner (OAIC).
APP 12 covers access to personal information. It will require organisations that hold personal details about an individual to give them access to that information on request.
APP 13 covers the correction of personal information. Organisations will need to take reasonable steps to correct personal information to ensure that it is up-to-date and not misleading. They will also be required to contact other organisations that hold the same information about a person so that they can update these details.
Submissions can be sent to firstname.lastname@example.org. The deadline for replies is 16 December 2013.
APPs 6 to 11 were published in September. These covered use of personal information, direct marketing, cross-border disclosure of personal information, adoption, use or disclosure of government related identifiers, quality of personal information and security of personal information.
A survey of 200 IT managers released by Clearswift in October found that some IT managers were unaware of the Privacy Act amendments.
The Enemy Within report found that 35 per cent of respondents did not know about the amendments, while 73 per cent indicated they were unaware of proposed mandatory data breach legislation.
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