Apple iWatch to come in two sizes, analyst claims

Apple's "iWatch" will come with OLED displays in two sizes, for men and women, according to an analyst who specializes in the Asian display market. So far, there's no indication that the colors will be blue or pink.

The iWatch will be available separately for men and women, with a 1.7-inch screen for the former and 1.3-inch screen for the latter, according to David Hsieh, a vice president with NPD DisplaySearch, speaking at a conference this week in Taiwan. He told the audience that his information was from "Apple sources," according to the Korea Herald story that reported his remarks Tuesday.

[iPHONE 6:Rumor roundup for week ending Nov. 8]

The unannounced-but-widely-expected iWatch is supposed to be a new product category that of "wearable computer" from Apple. Other companies have been trying to find something more than a niche in a market that doesn't quite exist. Samsung's recently unveiled Galaxy Gear watch generally has met with at best tepid reviews. Nike's more specialized FuelBand is a wrist-worn device for tracking a variety of workout activities.

In terms of wearables, much has been made of general comments by Apple CEO Tim Cook in May at the AllThingsD conference, when he was asked about the market's potential.

"There are lots of gadgets in this space right now, but there's nothing great out there," Cook said. "But none of them are going to convince a kid that hasn't worn glasses or a band to wear one. ... There are a lot of problems to solve in this space. ... It's ripe for exploration. I think there will be tons of companies playing in this space."

Asked whether Apple will be one of those exploring companies, Cook only said "I see [wearables] as a very key branch of the tree." He said that while Google Glass, a computer and display shaped like a pair of sunglasses, was interesting, "I think from a mainstream point of view [glasses as wearable computing devices] are difficult to see. I think the wrist is interesting. The wrist is natural."

The Korea Herald story also implied that Apple's focus on wearables has caused the company to sideline its long-rumored-but-never-confirmed work on an Apple TV. The basis for that is a quote by another DisplaySearch executive, Paul Gagnon, who didn't quite say that: "It appears that Apple's long-rumored TV plans, which were far from concrete anyway, have been put on hold again, possibly to be replaced by a rollout of wearable devices."

The Herald summed up a variety of iWatch rumors and inferences drawn from Apple patents or patent applications: that iWatch will be "lighter and more energy-efficient than its rivals," make use of a low-energy Bluetooth radio, and include "biometric sensors that can collect health management information."

John Cox covers wireless networking and mobile computing for Network World.Twitter: http://twitter.com/johnwcoxnwwEmail: john_cox@nww.com

Read more about anti-malware in Network World's Anti-malware section.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

The impact of uniforms on consumer brand preferences

Flight attendant uniforms attract attention. From a primary association with sex appeal during the 1960-70s, to the diverse role they perform today, the flight attendant’s uniform sits front and centre in the advertising imagery of many airlines. However, relatively little is known about the ways in which consumer behaviour is influenced by airline uniforms.

Are data and creativity like chalk and cheese?

The industry is experiencing an explosion in data-led initiatives like programmatic buying, as well as a simultaneous increase in the importance of creativity. A less adventurous marketer might see these trends as chalk and cheese, as two developments which have the power to markedly improve a brand’s bottom line, but which don’t have much room for crossover.

Ashley Madison is a wake-up call for all marketers on data retention

The recent Ashley Madison hack is a wake-up call not only for consumers, but also for marketers and companies – many of which still do not take their customers’ privacy or data security seriously enough.

When you want to get the most ROI, researching about the tools you need will pay off big time. Take for example your marketing and repor...

TapAnalytics

​How to get the best ROI from your martech investment

Read more

We can see how companies are now developing and improving the digital marketing platform they are using and finding ways to add more feat...

TapAnalytics

CMO's top 10 martech stories for the week - 21 January

Read more

Very nice article, Thanks for sharing this necessary information about digital trends. Specially i like prediction no 3 " Marketers embra...

kevin marshall

Predictions: 16 digital marketing trends for 2016

Read more

Mobile has indeed becoming a big player in the marketing industry. It should be utilized by businesses and mobile campaigns should be pro...

TapAnalytics

Report: Mobile-based campaigns and coupons boost consumer brand sentiment

Read more

Very good points, thanks for this article :) I would also add Virtual Reality to the game changers in 2016 (especially after CES2016). I...

Piotr Maksymowicz

Predictions: 16 digital marketing trends for 2016

Read more

Latest Podcast

More podcasts

Sign in