There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
CMO Australia is conducting its first survey to gauge attitudes and knowledge around the important issue of multi-channel customer engagement, and we want to hear your views.
We’re offering readers the chance to win an iPad Mini simply by participating in the survey, a joint research project being undertaken in conjunction with Pitney Bowes Software.
Multi-channel marketing is a must for brands today, but the complexity of engaging with customers in a comprehensive and unified way has proved to be a challenge for many. Our survey seeks to understand how Australian marketers and customer relationship managers are responding to the need for cross-channel engagement, where the barriers still lie, as well as the importance being placed on these activities by the organisation.
As well as the chance to win an iPad Mini, readers who complete the survey will also receive a PDF copy of the full report. Survey responses need to be submitted by Friday 29 November.
We’ll also be revealing some of the key highlights of the research on the CMO website in coming months, so stay tuned.