Days after IPO, Twitter launches custom timelines

Cull your favorite tweets about an event to keep others up to date

Twitter engineers aren't sitting around counting their money in the afterglow of their successful IPO last week.

The company today announced that users will be able to create custom timelines in TweetDeck around conversations on any event or topic on Twitter.

Others' tweets can be added to a timeline by simply dragging and dropping them or by using keyboard shortcuts.

"Today we're introducing custom timelines to give you more control over how tweets are organized and delivered on the Twitter platform," wrote Brian Ellin, a product manager at Twitter in a blog post. "Share the best tweets about a topic you care about, or an event -- planned or unplanned -- that's happening right now. Whether you want to collect the best tweets about a TV show or help people find the latest information about fast-moving real-time situations, custom timelines let you give everyone a place to follow along."

Each timeline is public and will have its own page on, the company said. That way other users can follow along on any timeline in real time as more tweets are added.

Twitter also said the timelines can be embedded into other Web sites. Users also can share links to their custom timeline.

The move comes just days after Twitter launched its initial public offering last Thursday. After pricing its initial stocks at $26 a share, trading opened at $45.10 a share. On Tuesday, the company was trading at around $42 a share at deadline.

This article, Days after IPO, Twitter launches custom timelines, was originally published at

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed. Her email address is

See more by Sharon Gaudin on

Read more about social media in Computerworld's Social Media Topic Center.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

What happens when the 'market' becomes a 'customer'?

One of the insightful things that has been said to me recently came from an independent consultant working at a major FMCG client. He said: “The problem here is that we have some people who are world-class at marketing to the masses, but they haven’t got a clue about how to speak to a customer.”

3 Metrics to measure B2B content marketing ROI

Content marketing has become a key pillar for marketing departments of all sizes across the world. But how do you measure – and ultimately prove – the effectiveness of the time, money and energy spent on content marketing?

How global brands can connect on a local level

The dot-com boom allowed brands to easily access the global market. Thanks to this increased exposure and worldwide awareness, brands can no longer exist in a local bubble.

Dan Ratner

managing director, Uberbrand

Informative comments , I loved the info , Does anyone know if my assistant could get ahold of a blank 2011 IRS 8804 - Schedule A document...


Telstra unveils fresh digital content media services

Read more

So, the one thing I would say is .. the customer already has a voice, whether you wanted them to have one or not .. and they have a platf...

Paul Gilbert

Why digital strategy equals customer experience

Read more

Appliances online are doing a good job online, but they're still not giving customers a truly powerful online experience in my view. Wher...

Graham Howlett

Navigating the future of omni-channel retailing

Read more

For both businesses and marketers alike who want a digital marketing platform that supports data visualization, integrated analytics and ...


Adobe to bolster analytics capabilities of Marketing Cloud with Digital Analytix acquisition

Read more

Good Content is a crucial part in Marketing ROI. No doubt metrics like sharing & engagement, consumption, & lead generation &...


3 Metrics to measure B2B content marketing ROI - B2B marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in