Australia Post introduces QR code 'video stamps'

Don't do anything too risque, however, as anyone who has the code can view the video

Australia Post has introduced stamps with QR codes that let senders assign a video to a package.
  • Australia Post has introduced stamps with QR codes that let senders assign a video to a package.
  • Australia Post's "Video Stamp" product lets users record a 15-second video that's linked to a QR code.
View all images

Australia Post has introduced a "video stamp" which when used with a mobile application lets senders record a 15-second video for a recipient.

The postal service has printed more than 3 million of the stamps for the holiday season, which can be affixed to domestic Express Post or Express Courier International packages.

The QR code stamps cost no more than regular ones but could eventually turn into a revenue source.

"We will wait and see how this trial period goes," a spokeswoman for Australia Post said.

Senders scan the QR code with the "Video Stamp" application for Apple or Android devices and record a video. The recipient can either play it back through Video Stamp or enter an eight-digit code assigned to the QR code to play it on Australia Post's website.

The video stamp is the electronic equivalent of a post card, however: users are advised that anyone who has access to the QR Code can view the message, the spokeswoman said.

Like many postal services around the world, Australia Post has faced financial challenges with falling letter volumes and increased competition from courier services but has looked to reinvent itself in the internet age.

Last year, it launched the Digital Mailbox, a Web-based application for receiving and paying bills and a storage "vault" for important items such as tax documents and passport copies.

Send news tips and comments to jeremy_kirk@idg.com. Follow me on Twitter: @jeremy_kirk

Comments

Comments are now closed.

Supporting Association

4 webinars that might interest all and which are interconnected. 1st by Futorologist and Marketing Consultant would show-Embrace Chan...

Laura Roberts

CMO Council: CMO/CIO friction inhibiting digital marketing innovation

Read more

Also, how many Aussie FB pages, Twitter accounts, LinkedIN accounts, blogs, email campaigns would make it compared with the rest of the w...

Laura Roberts

CMO Council: CMO/CIO friction inhibiting digital marketing innovation

Read more

Yes, there are challenges because these have been some of the articles showing Australia's failures within the Marketing Sector in the la...

Laura Roberts

CMO Council: CMO/CIO friction inhibiting digital marketing innovation

Read more

Doses should be taken at least 24 hours apart. Some men can take only a low dose of levitra because of medical conditions or medicines th...

Russellneda

AMI gets members' choice board of directors

Read more

Hello David, so refreshing to see a young progressive company enter the customer engagement market. I have only heard positive things abo...

Dr Nick Potter

Aussie consulting group plans to help brands solve customer experience woes

Read more

Sign in