Facebook contemplates tracking your mouse cursor

Social media goliath says it could help with product development and targeted advertising

Facebook is reported to be contemplating a technology that will allow it to track the cursor movements of its users.

The social networking giant, which now boasts 1.19 billion active monthly users, is looking at tracking software that would tell it where a user has placed their cursor and how long they hover over certain areas of the Facebook website, according to The Wall Street Journal. It may also start mining data on whether a specific user is looking at the Facebook newsfeed on their mobile phone at any particular point in time.

Facebook said information of this nature could be added to its data analytics warehouse, which already holds 300 petabytes of information and is available for use throughout the company to help with product development and targeted advertising.

The tests are ongoing but if the technology is rolled out it could be perceived by some Facebook users as an invasion of privacy.

Facebook's head of analytics, Ken Rudin, said in an interview: "It is a never-ending phase. I can't promise that it will roll out. We probably will know in a couple of months."

Rudin added that the company is assessing whether tracking a user's mouse movements makes business sense.

If the Menlo Park-headquartered firm does decide to roll out the new tracking software then it would become the first social media network to do so. However, other sites like internet photo service Shutterstock already collect data on their user's mouse movements.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Un-complicating multi-channel marketing: 5 actionable steps

There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.

Aaron Agius

Co-founder and managing director, Louder Online

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...


Four ways to use social media to boost customer loyalty

Read more

It’s excellent aiming to resurrect the complete within the hearts and minds of connected customers, moreover because the terribly relevan...


CMO Interview: How Kodak’s global CMO is bringing the brand back from the brink

Read more

Great to see ActiveCampaign's growth funded with some serious money.As a platform, it's up there with the usual suspects in terms of feat...

Lawrence Ladomery

CMO's top 10 martech stories for the week - 13 October

Read more


Kerry Edwards

Open Colleges taps into social for better student interaction

Read more

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Latest Podcast

More podcasts

Sign in