Some teens may indeed be anti-Facebook

Facebook on Wednesday reported a decline in daily use among younger teens

Facebook's popularity might be on the decline among some teenagers, the company signaled Wednesday.

For younger teenagers, Facebook has seen a decline in the number of daily users, the company reported during its third-quarter earnings call. Overall, usage among U.S. teens was stable between the second and third quarters, but the decrease in daily usage for some was noted early in the prepared remarks of Facebook's chief financial officer, David Ebersman.

It was one of the first times that the social network has identified a decrease in its teenage users. Youth engagement on Facebook is hard to measure because self-reported age data is usually unreliable for younger users, the company said. But, "we wanted to share [the figure] because we get a lot of questions about teens," Ebersman said.

Facebook didn't disclose the size of the decline or comment on it further.

With many rival services vying for younger users' attention, Facebook's ability to keep them on its site is an issue. One area of intense competition is messaging. Facebook operates its own standalone app just for messages, called Messenger, but services such as Snapchat, WhatsApp and Skype are also popular.

Part of the issue might be that everyone seems to be on Facebook now, and teens want their own place to digitally mingle. "Teens don't want to be on the same site as their parents," said Brian Blau, who's an industry analyst with Gartner and a parent of a teenager himself.

Also, a study released by Pew Research Center earlier this year found that the "drama" on Facebook might be driving more teens to one of Facebook's biggest rivals: Twitter.

Overall, on a monthly basis, Facebook grew its number of users to 1.19 billion during the quarter, an increase of 18 percent from last year. Total sales for the company, aided by mobile, were up 60 percent, to US$2.02 billion.

During the call, Facebook said it would continue to build products for people of all ages.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Marketers are driving our innovation ecosystem

The Government's newly released National Innovation and Science Agenda shows that for economic growth to continue within Australia, an 'innovation ecosystem' must be fostered, where new businesses with new ideas are encouraged to grow and flourish. With every company wanting to increase, retain or improve their customers’ experiences, this makes marketing vital to fuelling Australia's ideas boom.

Lee Tonitto

CEO, Australian Marketing Institute

Putting experience design and strategy in the spotlight

​A few years ago, there was lots of chatter about the elusive UX unicorn; a mythical person capable of delivering everything from research to design to development. It became an obsession for the industry, sparking debate about whether this was the metaphor for how unreasonable our expectations of designers had become, while some felt it was what all designers should be aspiring to.

Tracy Brown

Experience design strategy director, DT

Making sense of artificial intelligence

When new trends and technologies burst onto the marketing scene, there’s always a frantic effort to either keep up or provide guidance, especially when serious amounts of money are involved. It happened with social media, it happened with personalisation and big data, and it’s happening now with artificial intelligence.

Phil Whitehouse

Asia-Pacific innovation lead, DigitasLB

Martech will definitely make everything better especially when it comes to marketing and sales. Any business not comfortable with it shou...

TapAnalytics

Marketo’s CEO talks martech industry consolidation and his enterprise customer ambitions

Read more

You can also try this leads to revenue calculator tool (it's free): https://www.strategic-ic.co.uk...

Fes Askari

​The dangers of misaligning your marketing budget with business goals

Read more

“We wanted to provide was a way for a customer to have a seamless experience as they went across channels,” Marrocco added. “So if your c...

Sarah

​Telstra’s mission to match the offline experience with online customer service

Read more

You have the right to know what happened that made AI possible, after all these years.I discovered and patented statistics on unstructure...

Ilya Geller

Making sense artificial intelligence - Food for thought - CMO Australia

Read more

I hope this trickles down to job opportunities and more analytics based careers on the government.

Ale Xandra

Australian Open details data analytics improvements driving digital fan engagement

Read more

Latest Podcast

More podcasts

Sign in