Twitter gets more visual with photo, video previews

Photos and videos now appear in users' feeds without having to click on a link

Twitter now puts photo and video previews front and center in users' feeds.
Twitter now puts photo and video previews front and center in users' feeds.

Twitter became an Internet phenomenon as a tool for posting short text messages, but now it also wants to feature multimedia content more prominently.

Previews of photos and videos will now appear on users' timeline streams, whereas before people had to click on links to see them. The new feature is available on Twitter's iOS and Android apps, as well as on its Web version.

The changes apply only to photos uploaded using Twitter, and to videos created with Twitter's Vine app. People still have to navigate to an outside page to see photos or videos from third-party services.

Users can expand the photos or watch the videos by tapping them on mobile and clicking on them on the desktop.

With this feature, Twitter wants to provide a more media-rich experience for users, and to better compete against big rivals like Instagram and Snapchat. "These rich tweets can bring your followers closer to what's happening," the company said in its announcement.

But the changes also come as Twitter faces pressure to build out its advertising business, as its public debut on the New York Stock Exchange looms.

Video ads constitute a major element of Twitter's advertising business, which generated 85 percent of the company's revenue last year, the company said on its IPO documents. Placing more video and photo content front and center in users' feeds, therefore, could give marketers an added incentive to advertise with Twitter.

Twitter has already partnered with more than a dozen broadcasters and media networks through its Amplify program, which places promotional video content in users' feeds. Some of those partners include Bloomberg TV, A&E and BBC America.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

This was amazing and so inspiring. Thanks for sharing.

Vijay Kumar

Design thinking: Leading with experience

Read more

Great read, thanks for posting. MR should be seen as the holy grail for marketers and brands, as it offers an unprecedented capability to...

Barney

Interview: The business case for mixed reality in marketing

Read more

what a load of shit, and what a major stuff up... the new brand device is sterile, boring and just plain bad. Would be better suited to a...

James Yoi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Cool stuff. https://blogs.adobe.com/digita...

Mary

Design thinking: Leading with experience

Read more

Conversation commerce is a double edged sword. Do it right and it can create customer delight. Do it wrong and it can lose customers.

Jinal Shah

Why conversational commerce is going to reshape customer engagement

Read more

Latest Podcast

More podcasts

Sign in