An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.
In our weekly round-up, we flag some of the insightful, memorable and more intriguing infographics for marketing professionals we’ve stumbled across the week of 20-25 October.
Email marketing’s survival
Wonder if all those dollars you spend on email marketing are still worth it? This new infographic from software marketing provider, Dekh, posted on B2C Community, looks at the current influence of email including worldwide accounts, open rates, dollar ROI, what millennials think of email’s future, and even how many emails are sent annually (a whopping 90 trillion).
How people share in Pinterest
The team at ShareThis has compiled a new infographic looking into how people use Pinterest with some interesting and perhaps suprising findings. For example, did you know Pinterest is the channel of choice of mums, who share three times more than the average user? Or that people share with Pinterest three times more often on mobile compared to desktop?
The trends shaping digital
Content marketing, social media engagement and targeting and personalisation are completely changing the way digital marketers operate, a new infographic from the team at India-based digital agency, Ethinos, illsutrates. The detailed graph gives marketers fresh insight into how advertisers are responding to each of the trends as well as highlights conversion rates.
Instagram by the numbers
Another socially-minded infographic, this time from Instagram advertising network, InstaZebra, looks at how marketers could be missing 150 million consumers by neglecting Instagram. Among the findings are that 60 per cent of users are residing out of the US, and 1.2 billion likes are recorded every day. InstaZebra also points out 59 per cent of the world’s top 100 brands now using the social photo site.
Selling the marketing conference story visually
US research group, Vital Findings, partnered with The Market Research Event (TMRE) to create an infographic guide to its upcoming conference, including speaker facts and figures, and research sessions. It also lists the key workshop areas of interests, plus notes on the number and types of attendees.
In the lead-up to Twitter’s much anticipated public listing, the team at digital marketing agency, Brickfish, has compiled an infographic outlining some of the key milestones in the social networking site’s history including impressions, financial data and even audience reach around TV. For instance, if 2000 people are tweeting about a TV program, 100,000 people are seeing those tweets.
Colour your brand emotions
This striking infographic posted to Chart Porn but actually released earlier this year looks at how a variety of well-known brands fit on the spectrum of colour when it comes to emotion. For example, the red used by Coca-Cola and others shouts excitement, youth and boldness, while Apple’s grey links to balance, neutrality and calm.
Succeeding with great customer service
A new infographic from Kissmetrics details the many reasons why companies that provide great customer service continue to beat those that don’t. One graph looks at the response time expectations of consumers across social channels such as Facebook and Twitter, as well the financial consequences businesses face if they don’t respond to customer complaints or queries whatever channel they choose to make them. It also points out that consumers in Australia are willing to spend an average of 12 per cent more for an awesome customer experience.
Videographic: The emotive link between content marketing and consumer
It’s rather self-serving, but this cute and different spin on the ‘infographic’ from Uberflip looks at the relationship between content marketing and consumers, asking how effective content marketing is in increasing an individual’s love for a brand. Among the insights it portrays are that 61 per cent of consumers love brands that publish custom content, and that three-quarters believe brands that create custom content want to establish good relationships with them.
Digital asset management strategy
CMSwire has compiled an infographic outlining the key steps marketers need to take when developing a digital asset management strategy. It kicks off with a look at how to identify use cases, then moves into the importance of identifying the different types of shareholders within and outside of your organisation who can assist.