Domino's Pizza deploys Splunk to drive online and mobile sales

The takeaway pizza company has already achieved US$300,000 worth of savings from its analysis of operational and sales data

Domino's Pizza has announced that it is using Splunk Enterprise to help boost its online and mobile sales business, through the analysis of operational and sales data.

The takeaway company originally selected the software analytics tool to resolve IT issues by collecting, indexing and monitoring machine data. Problems that it has identified include improving latency, issues with internet connections, and payment processing issues across stores.

It has said that this has resulted in upfront savings of more than US$300,000 (£186,000).

Beyond traditional IT operations, Domino's is using the tool to visualise business sales trends across geographical locations, such as orders per minute, numbers of transactions per store, what types of pizza customers order, and what coupons they are using to do so.

The IT team is also now able to track and create marketing reports about what types of devices - such as iPhones or Android phones - are being used to place orders. Domino's hopes that with this information it can better determine where and when it can run promotional campaigns.

Splunk will also be used to analyse the success of promotional campaigns, as well as one-off promotions in real-time. If one coupon is more effective than another, Domino's should be able to make adjustments to its online promotions in real-time.

"In business and marketing, we have just begun scratching the surface of how we can use Splunk Enterprise to make better decisions. Comparing coupons, for example, already has vastly improved the effectiveness of those campaigns," said Russell Turner, manager of site reliability engineering, Domino's.

"Splunk software cut our mean time to resolution from hours or days to minutes and seconds, which frees up our IT and engineering teams to spend more time dreaming up new ways to use Splunk."

He added: "In fact, if we unleashed all the business insights we now have access to with Splunk, we would be inundated with company requests for information. It really is our secret sauce."

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in