European Parliament votes to permit pseudonymous data profiling

But digital rights groups warn that the proposal lacks sufficient safeguards for citizens' data

The European Parliament's civil liberties committee voted Monday night to allow profiling of "pseudonymous" data, but digital rights groups say that safeguards to protect data are not sufficient.

The committee vote was on the latest amendments to the proposed E.U. Data Protection Regulation, which was put forward by Justice Commissioner Viviane Reding in 2012 and has provoked some of the heaviest lobbying seen in Brussels in years. The text voted on Monday had been through almost 4,000 amendments.

"The combination of Articles 6 and 20 amounts to a badly drafted license to profile without consent," warned EDRi director Joe McNamee.

Article 20 of the draft law states: "Profiling based solely on the processing of pseudonymous data should be presumed not to significantly affect the interests, rights or freedoms of the data subject." Pseudonymous data is defined in the text as "personal data that cannot be attributed to a specific data subject without the use of additional information."

This means that "profiling, using nonidentified but identifiable data is permissible without the consent of the individual, using the 'legitimate interest' exception," McNamee said.

This "legitimate interest" exception appears in Article 6, which reads: "Processing of personal data shall be lawful if processing is necessary for the purposes of the legitimate interests pursued by the controller, and which meet the reasonable expectations of the data subject based on his or her relationship with the controller.""This could turn 'legitimate interest' into the main legal basis for processing," said Jeremie Zimmermann of La Quadrature du Net in a statement.

"A lot of other compromise amendments reached by members of the different political groups are actually good. For instance, those providing that consent must be explicit, that data must be fairly processed or that citizens must keep them under their control; but these good compromise amendments could be almost useless if the compromise amendments made on Article 6 and 20 are adopted," Zimmermann added.

German member of Parliament Jan Phillipp Albrecht accepted that he couldn't keep everyone happy. "When you compromise you can't expect to get 100 percent of what you want," he said. "But I think this text is strengthening citizens' rights compared to what we have today."

The draft law does indeed include some precautions against worst-case scenarios. For instance, additional information that could be used to identify individuals in pseudonymous data must be kept separately from such pseudonymous data. Profiling that has the effect of discriminating against individuals on the basis of race or ethnic origin, political opinions, religion or beliefs, trade union membership, sexual orientation or gender identity is also explicitly banned.

The text of the law will now be negotiated with member states in the European Council after members of the committee gave Albrecht, the politician charged with steering the legislation through, a mandate to continue final negotiations. Once an agreement has been reached between all parties, the text will go before the European Parliament as a whole no later than next April.

John Higgins, director general of DigitalEurope, urged member states not to hurry final negotiations. "There is a real risk that the drafting process will be rushed and important details will not get addressed properly. Rushing through a half-baked law risks throwing away a vital and much-needed opportunity to stimulate economic growth. Put simply, take your time. Get it right."

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is AI on course to take over human creativity?

Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.

Jason Dooris

CEO and founder, Atomic 212

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Thanks for picking this up. We are always happy to add richness to our products and in turn the lives of our followers and fans.

Fitbit Middle East

​Fitbit announces new virtual race platform to enhance customer experience

Read more

Thanks for a very interesting article. B2B marketing seems tricky. I think that marketing plays a vital part - it can build the brand and...

Aaren

From tactical overhead to strategic growth driver: B2B marketing in the digital age

Read more

meanwhile loads of people with digital skills are not finding work or getting an opportunity to be hired?? Double standards perhaps.

Graduate dying on centrelink

Report reveals Australia faces digital skills shortage

Read more

These laws are in one way or other giving businesses to VPN service providers & other cyber utilities. Just read PureVPN claiming 37%...

Paige Hudson

Getting prepared for mandatory data breach reporting

Read more

Great Post.Thanks for sharing such an informative article.I have worked with Ally Digital Media and it has a very good service which is b...

Utkarsh Kansara

Predictions: 17 digital marketing trends for 2017

Read more

Latest Podcast

More podcasts

Sign in