Coles tests new contactless payment system

Supermarket chain to trial new phone-based payment system

Coles today announced it will trial new contactless payment technology in its stores. Up to 5000 consumers will take part in the trial, the supermarket chain said.

The 'Coles Pay Tag' sticker attaches to shoppers' mobile phones, allowing them to pay by swiping their handset at checkouts. The system is akin to attaching a MasterCard to a mobile phone and uses standard PayPass technology.

"It does not matter which phone you own, the Coles Pay Tag will make earning Flybuys rewards and the PayPass feature of the Coles MasterCard card easier than ever before," Coles finance director, Rob Scott, said in a statement.

Coles plans to release an app for Android handsets and iPhones that will work in conjunction with the Pay Tag.

In February Coles announced it would be trialling a mobile payments app that worked with PayPass. That trial involved a limited number of participants using Samsung Galaxy S3 smartphones and was the result of a partnership between Coles, GE Capital Australia, Gemalto, MasterCard and Vodafone.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why there’s more to content marketing ROI than just numbers

Most brands are producing more content than ever before. Even those still operating predominantly in campaign mode are finding social media demands an always-on content pipeline.

Jacki James

strategic planner, Zuni

Six lessons from Mobilegeddon

Google’s Mobilegeddon is the lesson many big companies and their marketers are learning the hard way.

Rob Marston

Managing director, Zeus Unwired

Against Net Promoter: A new way of interpreting the customer data deluge

One thing that frustrates marketers is the sloppy use of digital research.

Jason Juma-Ross

lead partner, PwC Digital Intelligence

Augmented Reality is the most immersive and interactive medium at today and that works for all kinds of real world requirements. It allow...

Siddhu

Sunny Queen launches egg-citing augmented reality collectible cards

Read more

It's really helpful that you were able to share this kind of information in order for some people to know on what is this kind of word re...

best essay sites

It's time for CMOs to embrace ‘agile’ as a noun - Technology chief - CMO Australia

Read more

You nailed it Mark, not nice, not popular but true.

CruiseFactoryData

CMO Council: Marketers lack right customer metrics for digital transformation

Read more

An insightful post and I wholeheartedly agree that without clearly defined business goals any content strategy will be ineffective. The d...

Alastair Kane

Why there’s more to content marketing ROI than just numbers

Read more

Interesting post, Nadia. Thanks for sharing. Using beacons to give fans the opportunity to win one of 50 Four ‘N Twenty pies if they down...

Devika Girish

MCG rates success of beacon trials for customer engagement

Read more

Sign in