Microsoft revamps Yammer's iPad app

The enterprise social networking suite also got email integration and document collaboration improvements

Microsoft has enhanced its Yammer enterprise social networking suite's mobile applications, email integration and document collaboration.

Microsoft detailed the improvements on Tuesday at an event it held in San Francisco for Yammer customers that kicks off its Working Social Tour, scheduled to land in up to 200 cities worldwide, including New York City, Amsterdam, Sao Paulo and Tokyo.

"It's part of our push to connect with Yammer customers," said Jared Spataro, general manager, Microsoft Office, in an interview. Attendees are expected to be both Yammer customers as well as those who are using Office 365, Microsoft's cloud email and collaboration suite, which includes online versions of Exchange, Lync, SharePoint and Office.

Microsoft bought Yammer in mid-2012 for US$1.2 billion in order to extend the enterprise social networking (ESN) capabilities of its SharePoint collaboration server and of other products in the Office family and beyond. Microsoft is in the process of integrating Yammer's cloud suite with those products now.

The mobile improvements include a revamped iPad application and tweaks to the Windows 8 and Windows Phone 8 applications. The overhaul of the iPad app is supposed to simplify the user experience, while the Windows apps got improvements to live tiles and a better inbox.

Microsoft also deepened the interoperability between Yammer and email systems, making it possible for people to participate in Yammer group discussions through email messaging and without necessarily having a Yammer account.

Establishing bridges between Yammer and email is important because many customers are still trying to figure out the best way to use the ESN suite with email, according to Spataro.

"They're looking for a mental model for how to use email and Yammer and how to think about those two worlds coming together because not everyone jumps on Yammer or enterprise social networking at the same time," he said.

Unlike other vendors, Microsoft doesn't see ESN suites as a replacement for email communications. "We believe they're very complementary tools, that they can and should coexist, and that when used together they provide a very good, rounded experience," Spataro said.

Microsoft has also started to add features to Yammer so that it can be used as a more structured tool for getting things done and managing tasks, not just as a social conversation meeting place, he said.

In addition, it's now also possible to launch a Yammer conversation from an Office 365 document stored in SharePoint Online by hitting a "Post to Yammer" button. That way people can have discussions about the document on Yammer.

Finally, there is now a link on SharePoint Online's search page that lets users forward the query to their Yammer network.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Tapping behavioural science for consumer influence

We know full well the business we’re in as marketers is really the business of choice. But recent discoveries from behavioural science are leading to a psychological revolution that challenges many of the accepted models of how communication, creativity and advertising influence a consumer’s preferences.

Kyle Ross

Account director, TRP

10 ways of changing your culture through self-awareness

Did you hear about the manager who always shot the messenger whenever they brought bad news? He eventually stopped hearing bad news. Unfortunately for him, this wasn’t because there was none to report.

Steve Glaveski

Co-founder, Collective Campus

How to create a compelling customer experience vision

Organisations are seeking new ways to engage customers, drive new sales and increase customer satisfaction by providing engaging customer experiences. A customer experience initiative that lacks a strong, clear vision often fails to achieve its intended result.

Olive Huang

Research director, Gartner

There are lots of feature of microsoft dynamics crm by using these features you can grow your businesses. Some of them is lead management...

Dynamics Square

How Port Container Services is finetuning lead management with CRM

Read more

Agreed. I see the opposite problem quite often where people are tasked in an organisation just with "be creative" - thus offering no boun...

Dr Fiona Kerr

The great debate: Is data killing creativity?

Read more

By far, this is the best article I've come across so far that has a relevant information regarding the future of marketing. Although the ...

Jayden Chu

​Six ways to prepare for the future of digital marketing

Read more

These are some good ideas. You didn't touch on the overarching goals and results of brand loyalty. This article does a good job at provid...

hgsupport

Four ways to use social media to boost customer loyalty

Read more

This read like a PR PLUG for the agency. Very flowery language for the agency and very little details about the deal or the project.

Digital_Marketer

Why Tourism Victoria decided to go agile

Read more

Latest Podcast

More podcasts

Sign in