It wasn’t so long ago that CMOs and marketers came to realise they were under-resourced in managing their rapidly expanding digital activities. In fact, many marketing departments are still today far from optimal resourcing levels, if not noticeably below.
Twitter plans to list its shares on the New York Stock Exchange, it said Tuesday.
The initial public offering, which is likely to be one of the hottest of the year, will see the company list its shares under the ticker symbol TWTR, the company said in a filing with the U.S. Securities and Exchange Commission.
The selection of the New York Stock Exchange represents a big win for the market over the rival Nasdaq, which is home to many major tech companies.
Twitter has yet to determine a price or date for the listing.
Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is email@example.com