Twitter appears to try out a news delivery service

An experimental account appeared on the site to send news-related direct messages

Twitter is known to experiment with new features to give its users more ways to find and follow content. Here's what appears to be the latest: a news delivery service.

A new account called "Event Parrot" appeared on the site at least several hours ago. The account, which identifies itself as a Twitter experiment, is designed to send direct messages to its followers to "help you keep up with what's happening in the world."

Twitter declined to comment on the account, or clarify when exactly it was created. But with more than 14,000 followers as of press time, it is already gaining some traction.

The Event Parrot account introduced itself in a tweet Thursday morning, which read: "Hello world. So happy to keep in the know about what's happening in the world."

The account gained a verified check mark during the morning, which is something that Twitter gives to the accounts of certain prominent individuals and brands to establish their authenticity.

Signs point to the account being a Twitter-run experiment. "A common thread across recent releases has been experimentation," Twitter said in a September blog post on the topic of experiments. "We've tested various features with small groups of our 200 million users before determining what we'll release."

Twitter has been doing more experiments in recent months, the company said, so much so that it's rare for a day to go by that it does not release at least one experiment.

How the Event Parrot account is supposed to work, however, is less clear. Some reports have cited the delivery of direct messages involving world news like 2013 Nobel Prize announcements, or the kidnapping of Libya's prime minister. How Twitter will decide which news might be more relevant for which people isn't clear.

Event Parrot is a curious experiment for Twitter because many of its users already use the site to gather news from their contacts and news organizations.

The most recent Twitter experiment to be turned into a full-fledged feature was its Magic Recs account. That account is designed to notify users of certain tweets or contacts that Twitter determines would be of interest to them, based on the people in their network.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

What happens when the 'market' becomes a 'customer'?

One of the insightful things that has been said to me recently came from an independent consultant working at a major FMCG client. He said: “The problem here is that we have some people who are world-class at marketing to the masses, but they haven’t got a clue about how to speak to a customer.”

3 Metrics to measure B2B content marketing ROI

Content marketing has become a key pillar for marketing departments of all sizes across the world. But how do you measure – and ultimately prove – the effectiveness of the time, money and energy spent on content marketing?

How global brands can connect on a local level

The dot-com boom allowed brands to easily access the global market. Thanks to this increased exposure and worldwide awareness, brands can no longer exist in a local bubble.

Dan Ratner

managing director, Uberbrand

Informative comments , I loved the info , Does anyone know if my assistant could get ahold of a blank 2011 IRS 8804 - Schedule A document...


Telstra unveils fresh digital content media services

Read more

So, the one thing I would say is .. the customer already has a voice, whether you wanted them to have one or not .. and they have a platf...

Paul Gilbert

Why digital strategy equals customer experience

Read more

Appliances online are doing a good job online, but they're still not giving customers a truly powerful online experience in my view. Wher...

Graham Howlett

Navigating the future of omni-channel retailing

Read more

For both businesses and marketers alike who want a digital marketing platform that supports data visualization, integrated analytics and ...


Adobe to bolster analytics capabilities of Marketing Cloud with Digital Analytix acquisition

Read more

Good Content is a crucial part in Marketing ROI. No doubt metrics like sharing & engagement, consumption, & lead generation &...


3 Metrics to measure B2B content marketing ROI - B2B marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in