Twitter appears to try out a news delivery service

An experimental account appeared on the site to send news-related direct messages

Twitter is known to experiment with new features to give its users more ways to find and follow content. Here's what appears to be the latest: a news delivery service.

A new account called "Event Parrot" appeared on the site at least several hours ago. The account, which identifies itself as a Twitter experiment, is designed to send direct messages to its followers to "help you keep up with what's happening in the world."

Twitter declined to comment on the account, or clarify when exactly it was created. But with more than 14,000 followers as of press time, it is already gaining some traction.

The Event Parrot account introduced itself in a tweet Thursday morning, which read: "Hello world. So happy to keep in the know about what's happening in the world."

The account gained a verified check mark during the morning, which is something that Twitter gives to the accounts of certain prominent individuals and brands to establish their authenticity.

Signs point to the account being a Twitter-run experiment. "A common thread across recent releases has been experimentation," Twitter said in a September blog post on the topic of experiments. "We've tested various features with small groups of our 200 million users before determining what we'll release."

Twitter has been doing more experiments in recent months, the company said, so much so that it's rare for a day to go by that it does not release at least one experiment.

How the Event Parrot account is supposed to work, however, is less clear. Some reports have cited the delivery of direct messages involving world news like 2013 Nobel Prize announcements, or the kidnapping of Libya's prime minister. How Twitter will decide which news might be more relevant for which people isn't clear.

Event Parrot is a curious experiment for Twitter because many of its users already use the site to gather news from their contacts and news organizations.

The most recent Twitter experiment to be turned into a full-fledged feature was its Magic Recs account. That account is designed to notify users of certain tweets or contacts that Twitter determines would be of interest to them, based on the people in their network.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in