Instagram says ads are on the way

Users in the US will start to see ads in the next couple of months

Ads are coming to Instagram in the next couple of months, the photo- and video-sharing app maker said Thursday.

Starting out, users in the U.S. may see an occasional ad in their feeds, the company announced.

The ads will come as both photos and videos and will be from brands that users do not follow, Instagram said.

Instagram said it will start rolling out the ads slowly, "from a handful of brands that are already great members of the Instagram community."

A spokeswoman for Instagram declined to comment further or to say which brands would be coming on first.

The aim, according to Instagram, is to have the ads feel as natural as the photos and videos coming from the brands that people do follow.

Instagram's clean interface and processing filters have helped to make it one of the most prominent photo-sharing apps. Facebook bought it for about US$1 billion last year, when the app reportedly had little or no revenue.

Instagram claims to have 150 million members, and it may risk losing some of them if it clogs their feeds with ads.

Still, some saw the move as inevitable as Instagram tries to monetize its service. In July, Facebook CEO Mark Zuckerberg was asked during the company's quarterly earnings call whether people would start seeing ads in their Instagram feeds.

His answer: Probably yes, in time.

Instagram said there would be controls for users to hide ads they don't like and to provide feedback to the company.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

The hidden cost of organisation silos

How do you design and deliver exceptional customer experience in an organisation that still behaves in functional silos?

Graham Winter

Australian psychologist and author

Three killer strategies for data-driven audience targeting

Audience targeting is becoming an increasingly sophisticated art through data. Here, we look at three ways you can drive better engagement through different types of data assets and sources.

Michael Bird

CEO, Social Garden

Artificial intelligence, machine learning and the science of customer engagement

There is no let up for today’s CMO who needs to be the master of an ever-increasing variety of trades. Digital changed the game years ago, and now the CMO must be a skilled publisher, technologist and data analyst.

Yes. But on this issue there seems to be concensus between the fringe and the majority. Here is the industry peak body singing from the...

Paul Smith

CMO interview: Marketing the wool off a sheep’s back

Read more

Social media has become common ground where brands and customers meet and greet and due to its increasing popularity users becomes demand...

Alex Martin

Marketers struggle to provide an enriching and engaging experience

Read more

is this a joke?

andre veerhuis

Ticketek: Modern marketing strategy is about treating people as people

Read more

can you provide Top 10 public relations agencies in Australia

Ethan437

6 ways marketers are using technology in content marketing

Read more

Very true about start-ups changing the mentality of marketing. Ultimately, being quick, and adaptive is a great way to get ahead.

Estia

Are startups disrupting the traditional business model?

Read more

Latest Podcast

More podcasts

Sign in