Google buys Flutter, a gesture recognition startup

Flutter makes a desktop app for controlling various programs through hand motions

Flutter's home page.
Flutter's home page.

Google has acquired Flutter, a gesture recognition company whose technology lets people control music and movies on their desktop by waving their hands.

Flutter makes an application for Mac and Windows machines that lets people control programs like iTunes and Quicktime by capturing gestures using the computer's webcam.

"We will be continuing our research at Google," Flutter CEO Navneet Dalal announced Wednesday on the company's website.

A Google spokeswoman said the company would be supporting Flutter's research. The deal has already closed and terms were not disclosed.

Flutter's team will be joining Google's headquarters in Mountain View, California, to continue their research efforts.

The Flutter app, however, will remain operational. Through an extension to the Chrome browser, it also works with Google's YouTube service, Netflix, Grooveshark and Pandora.

Flutter describes its mission as being "to arm you with the superpower of Flutter so that you too can join the fight against unnatural user interfaces."

The images captured by the webcam don't leave the person's computer and are not saved permanently, Flutter says.

Its technology could potentially be incorporated into any number of Google products, such as its Chromebooks or head-mounted Google Glass system.

Flutter launched in 2010, on a day when the keyboard and mouse were discovered to be "the greatest threat to human-computer interaction since carpal tunnel syndrome," the company said on its site.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

The real asset of small data – getting granular unearths opportunities

When most marketers use the word ‘data’, what springs to mind are large sets of numbers, Excel spreadsheets, cloud-based IT systems and complicated algorithms. Big data speak is the mot du jour. There is even a big data Week in London called the Festival of Data.

Pip Stocks

CEO and founder, BrandHook

Digital Transformation challenges for CMOs

New problems are rarely fixed by applying old thinking. In the last decade, a combination of circumstances has evolved that requires new thinking from marketers. This new thinking takes advantage of the digital environment and transforms business as we know it.

Mark Cameron

CEO, Working Three

Why innovation requires less certainty and more ambiguity

According to the Knowledge Doubling Theory, the sum total of human knowledge doubles every 12-13 months. With the full evolution of the Internet of Things, it will eventually double every 12 hours. Faced with such a sea of shifting data and knowledge, how can we make progress if we try to nail everything down to a certainty?

Matt Whale

Managing director, How To Impact

Need to improve your customer journey? We're excited to announce that we are holding that we are holding two more sessions of our sellout...

Proto Partners

Customer journeys: The new differentiation battlefield - Customer insights - CMO Australia

Read more

Thanks Mark. A third of customers leave brands after one negative experience, thats why it is ever so important that we optimise EVERY in...

Proto Partners

Customer journeys: The new differentiation battlefield - Customer insights - CMO Australia

Read more

Hi Kyle -- great piece. I couldn't agree with you more when you say that we as marketers are in the business of choice. I actually wrot...

Matthew Willcox

Tapping behavioural science for consumer influence

Read more

Great points. When it comes to optimizing the app experience, making sure you collect rich usage data is important, but making sure you c...

Dustin Amrhein

Why app engagement must be personalised - Mobile strategy - CMO Australia

Read more

You can also use automation to help keep the contact database nice and tidy. For example, programs that check and fix database values (eg...

automatico

3 brands using marketing automation for more than just email

Read more

Latest Podcast

More podcasts

Sign in