Monsanto bets nearly $1 billion on big data analytics

Data science is the next big thing for agriculture, according to Monsanto

Agribusiness giant Monsanto is paying US$930 million to acquire the Climate Corporation, maker of a software platform that crunches weather-related data in order to help farmers more effectively grow crops.

"Everyone benefits when farmers are able to produce more with fewer resources," Monsanto CEO Hugh Grant said in a statement released Wednesday.

Founded in 2006, the Climate Corporation has built a platform that pulls together "hyper-local weather monitoring, agronomic data modeling, and high-resolution weather simulations," according to a statement.

The goal is to give farm operators the information they need to choose the right insurance coverage to protect their profits against the advent of bad weather. The Climate Corporation itself offers specialized insurance policies.

Data science could be a $20 billion market "beyond Monsanto's core focus today," the company said.

The Climate Corporation's founders include a number of former Google employees. Its initial name was WeatherBill.

Rival seed producer DuPont Pioneer has also been racing to bring specialized data-analysis software to market. Its Pioneer Field360 platform, announced earlier this year, is a subscription service that combines weather data with interactive field maps and tools for tracking their growth.

The products reflect a continuing move toward vertical applications in the broader "big data" analytics market.

Big data refers to the massive amounts and varieties of information, particularly in unstructured form, being generated by websites, sensors, social media and other sources. While programming frameworks such as Hadoop are widely used to analyze these large data sets, vendors are moving quickly to provide big data applications for various industries that take care of the heavy lifting.

On Monday, IBM announced it would acquire the Now Factory, maker of analytic software for communication services providers. Terms of that deal were not disclosed.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Tapping behavioural science for consumer influence

We know full well the business we’re in as marketers is really the business of choice. But recent discoveries from behavioural science are leading to a psychological revolution that challenges many of the accepted models of how communication, creativity and advertising influence a consumer’s preferences.

Kyle Ross

Account director, TRP

10 ways of changing your culture through self-awareness

Did you hear about the manager who always shot the messenger whenever they brought bad news? He eventually stopped hearing bad news. Unfortunately for him, this wasn’t because there was none to report.

Steve Glaveski

Co-founder, Collective Campus

How to create a compelling customer experience vision

Organisations are seeking new ways to engage customers, drive new sales and increase customer satisfaction by providing engaging customer experiences. A customer experience initiative that lacks a strong, clear vision often fails to achieve its intended result.

Olive Huang

Research director, Gartner

Agreed. I see the opposite problem quite often where people are tasked in an organisation just with "be creative" - thus offering no boun...

Dr Fiona Kerr

The great debate: Is data killing creativity?

Read more

By far, this is the best article I've come across so far that has a relevant information regarding the future of marketing. Although the ...

Jayden Chu

​Six ways to prepare for the future of digital marketing

Read more

These are some good ideas. You didn't touch on the overarching goals and results of brand loyalty. This article does a good job at provid...

hgsupport

Four ways to use social media to boost customer loyalty

Read more

This read like a PR PLUG for the agency. Very flowery language for the agency and very little details about the deal or the project.

Digital_Marketer

Why Tourism Victoria decided to go agile

Read more

This is a rather useful article! This prediction made in the digital marketing trend is very important to improve the service that the ag...

Adam Way

Digital marketing predictions – Part 2: Getting the strategy right

Read more

Latest Podcast

More podcasts

Sign in