Monsanto bets nearly $1 billion on big data analytics

Data science is the next big thing for agriculture, according to Monsanto

Agribusiness giant Monsanto is paying US$930 million to acquire the Climate Corporation, maker of a software platform that crunches weather-related data in order to help farmers more effectively grow crops.

"Everyone benefits when farmers are able to produce more with fewer resources," Monsanto CEO Hugh Grant said in a statement released Wednesday.

Founded in 2006, the Climate Corporation has built a platform that pulls together "hyper-local weather monitoring, agronomic data modeling, and high-resolution weather simulations," according to a statement.

The goal is to give farm operators the information they need to choose the right insurance coverage to protect their profits against the advent of bad weather. The Climate Corporation itself offers specialized insurance policies.

Data science could be a $20 billion market "beyond Monsanto's core focus today," the company said.

The Climate Corporation's founders include a number of former Google employees. Its initial name was WeatherBill.

Rival seed producer DuPont Pioneer has also been racing to bring specialized data-analysis software to market. Its Pioneer Field360 platform, announced earlier this year, is a subscription service that combines weather data with interactive field maps and tools for tracking their growth.

The products reflect a continuing move toward vertical applications in the broader "big data" analytics market.

Big data refers to the massive amounts and varieties of information, particularly in unstructured form, being generated by websites, sensors, social media and other sources. While programming frameworks such as Hadoop are widely used to analyze these large data sets, vendors are moving quickly to provide big data applications for various industries that take care of the heavy lifting.

On Monday, IBM announced it would acquire the Now Factory, maker of analytic software for communication services providers. Terms of that deal were not disclosed.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Taking issue with ‘Branzac’ advertising

Commemoration of the 100th anniversary of the Anzac landing at Gallipoli has not only been a time to ponder a tragedy that affected too many Australian and New Zealander families, it also shone the headlights on the whole marketing profession.

Data privacy, ethics, and the moving goal posts

Customers are becoming increasingly concerned with how businesses use their data. This has meant organisations need to take extra steps to allay the concerns their customers have with what data they are collecting, how is it stored, and how is it then used.

Why there’s more to content marketing ROI than just numbers

Most brands are producing more content than ever before. Even those still operating predominantly in campaign mode are finding social media demands an always-on content pipeline.

Jacki James

strategic planner, Zuni

The next Advertising medium is Augmented Reality, Just when individuals thought promotions couldn't get any more interactive and close to...

Siddhu

The old billboard gets the flick as digital OOH advertising takes over

Read more

Augmented Reality is the most immersive and interactive medium at today and that works for all kinds of real world requirements. It allow...

Siddhu

Sunny Queen launches egg-citing augmented reality collectible cards

Read more

It's really helpful that you were able to share this kind of information in order for some people to know on what is this kind of word re...

best essay sites

It's time for CMOs to embrace ‘agile’ as a noun - Technology chief - CMO Australia

Read more

You nailed it Mark, not nice, not popular but true.

CruiseFactoryData

CMO Council: Marketers lack right customer metrics for digital transformation

Read more

An insightful post and I wholeheartedly agree that without clearly defined business goals any content strategy will be ineffective. The d...

Alastair Kane

Why there’s more to content marketing ROI than just numbers

Read more

Sign in