Facebook to share data with Australian TV networks

The social network earlier this week announced it was sharing data with a number of US TV networks

Facebook is looking to share its data about the online social chatter surrounding television shows with Australian networks.

Earlier this week the Wall Street Journal reported that Facebook had begun sharing data with the ABC, CBS, Fox and NBC networks and a number of other media partners.

The reports offer data to TV networks about Facebook interactions relating to their shows. At the moment, the figures in the reports contain limited information, but the WSJ reported that Facebook plans to increase the amount of information offered to networks.

The process is essentially Facebook "leasing its API" to media partners, an Australian spokesperson for Facebook said.

"We're absolutely looking to do that here in Australia," the spokesperson said.

"We're hoping to make some announcements quite soon with the local TV networks."

Facebook had previously done some work with Trendrr on measuring TV show-related chatter, said Helen Crossley, measurement and insights lead for Facebook Australia and NZ.

"We went to them and said, 'Look there's a lot of noise in the market about chatter, about buzz, about what people are talking about on Facebook and we really need a neutral, unbiased third party to come in and say this is the true state of play and this is where those conversations are really happening and what people are talking about.'"

Earlier this year Trendrr produced a report based on Facebook's data that revealed the scale of show-related discussion on the social network. However, Twitter purchased Trendrr in August.

"Since then we've kind of gone back to the drawing board, thinking about how we can get more information, more data, out into the market and this is certainly one way that we can do that – by providing access to the API for certain media partners," Crossley said.

Helen Crossley will be speaking at the Data Strategy Symposium in NSW in November.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Making Korean brands sexy

If you told someone in the 1980s that South Korean brands would one day supersede many Western and Japanese competitors for innovation, brand management and profitability, they would have declared you insane. But that is exactly what has happened.

Why good leadership starts with leading yourself

Many people first taste leadership when they receive a promotion and find themselves ‘leading’ a team. Over time, the team, and the leader’s responsibility, grows. But do they become better leaders?

Anthony Howard

Executive mentor and founder, The Confidere Group

How to keep your B2B marketing job for the next 5 years

B2B marketers are in the hot seat. As the customers’ buying journey shifts online, B2B marketers must exert influence and build trust with their prospects in a new way.

If you get the customer experience wrong then you have no chance of ever making the sale

Brian Smith

Keeping the customer experience simple in the digital age

Read more

I wholeheartedly agree with the sentiments of your article. Having recently been introduced to NPS, I can see the merits of this sort of ...

Greg Tomkins

Against Net Promoter: A new way of interpreting the customer data deluge

Read more

NetSuite are build under a single customer record, so sales, accounts, support, shipping and billing all use the same information for eve...

Gaurav Srivastava

Billabong to rollout NetSuite omni-channel retail platform globally

Read more

customer experience is extremely important for e commerce company...

Bella

Keeping the customer experience simple in the digital age

Read more

Not sure the beacon technology is the best... because you need an app ! As Julie Ask form Forrester says : "Most of your customers will n...

Sarah Delevigne

ADMA Global Forum introduces beacon technology

Read more

Latest Podcast

More podcasts

Sign in