Facebook to share data with Australian TV networks

The social network earlier this week announced it was sharing data with a number of US TV networks

Facebook is looking to share its data about the online social chatter surrounding television shows with Australian networks.

Earlier this week the <i>Wall Street Journal</i> reported that Facebook had begun sharing data with the ABC, CBS, Fox and NBC networks and a number of other media partners.

The reports offer data to TV networks about Facebook interactions relating to their shows. At the moment, the figures in the reports contain limited information, but the WSJ reported that Facebook plans to increase the amount of information offered to networks.

The process is essentially Facebook "leasing its API" to media partners, an Australian spokesperson for Facebook said.

"We're absolutely looking to do that here in Australia," the spokesperson said.

"We're hoping to make some announcements quite soon with the local TV networks."

Facebook had previously done some work with Trendrr on measuring TV show-related chatter, said Helen Crossley, measurement and insights lead for Facebook Australia and NZ.

"We went to them and said, 'Look there's a lot of noise in the market about chatter, about buzz, about what people are talking about on Facebook and we really need a neutral, unbiased third party to come in and say this is the true state of play and this is where those conversations are really happening and what people are talking about.'"

Earlier this year Trendrr produced a report based on Facebook's data that revealed the scale of show-related discussion on the social network. However, Twitter purchased Trendrr in August.

"Since then we've kind of gone back to the drawing board, thinking about how we can get more information, more data, out into the market and this is certainly one way that we can do that – by providing access to the API for certain media partners," Crossley said.

Helen Crossley will be speaking at the Data Strategy Symposium in NSW in November.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

For marketers, data is the customer

In this cluttered environment, effective marketing is all about the delivery of relevant, personal content where and when a customer is most likely to engage with it. However, only 21 per cent of marketers currently believe they’re achieving this. Why?

Corinne Sklar

Global CMO, Bluewolf

An analyst, a creative and a technologist all walk into a bar…

It’s time to get rid of departmental silos. Not just talk about it. Do it.

The hidden cost of organisation silos

How do you design and deliver exceptional customer experience in an organisation that still behaves in functional silos?

Graham Winter

Australian psychologist and author

Awesome piece Brad. Agree strongly on the "lack of available talent to operate them"

Chris Brinkworth

How to choose a customer experience management platform

Read more

Interesting article Nadia, Beacon technology helps the advertisers to provide more accurate location based relevant advertisements on to ...

Bfonics Global

Adshel to deploy beacon technology across outdoor advertising panels nationally

Read more

Tell a story for me in this great article is the most important for me. It ties in with the company events, product evolution and how to ...

Hitesh Parekh

What Marvel Comics has taught us about marketing

Read more

I do not get it...?Why would anyone pay extra for something they can make (copy the ingredients as listed for a mogul) themselves using ...

Girl Downunder

Domino’s Pizza Mogul puts product creation and marketing in consumers’ hands

Read more

eHarmony, is a 15 years old obsolete site and a HOAX, based on a big scientific fraud, only sustained by big marketing budget.The normati...


How eHarmony’s date with data has lifted customer conversions

Read more

Latest Podcast

More podcasts

Sign in