There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
The Association for Data-driven Marketing and Advertising (ADMA) has revealed the finalists for its annual Young Marketer and Young Creative of the Year in the lead-up to its annual awards on 1 November at The Star in Sydney.
The finalists for Young Marketer of the Year are: Leigh Allen, marketing and international marketing solutions manager at ESPN; Anna Guerchenzon, marketing team manager at Telstra; Jasmine Hildebrand, below-the-line marketing manager at AAMI Insurance; and Chris Howatson, managing director of CHE Proximity.
The finalists for Young Creative are: Jardin Anderson, art director at Rapp DDB; Michael Gagliardi, creative/art director for KWP! Advertising; James Nguyen, art director at OBM; and Tony Simmons, art director at The Brand Agency.
The list of contenders was announced at an event in Sydney last night. ADMA CEO, Jodie Sangster, said the competition was about recognising and rewarding young marketers and advertising talent in Australia, and added many of the finalists could be the CMOs of the future. The awards are part of ADMA’s 30Below program aimed at individuals under 30 years of age.
To be in the running for Young Marketer of the Year, individuals had to showcase their career achievements to date, while those entering Young Creative of the Year were asked to put together campaign concepts around the award itself. The winning entry will be used to promote the awards next year.
The Young Marketer shortlist was judged by ADMA committee branches, while Young Creative was judged by six creative from Australian agencies. The finalists will now be judged by a selection of ADMA staff and industry representatives.
The winners of each award will receive an all-expenses paid trip to New York in 2013 to meet with leading marketers and agencies including Google Creative lab, OgilvyOne Worldwide and Anomaly.