One of the insightful things that has been said to me recently came from an independent consultant working at a major FMCG client. He said: “The problem here is that we have some people who are world-class at marketing to the masses, but they haven’t got a clue about how to speak to a customer.”
Wrigley Pacific has appointed former Lion’s marketing chief, Tami Cunningham, to lead its whole-of-business marketing strategy across gum and confectionery brands across the region.
Cunningham was most recently the marketing services director at Lion’s Australia beer, spirits and wine division, and spent seven years with the FMCG brand in total across a number of leadership roles across brand and innovation. She boasts of a long history in the FMCG sector and has also previously worked for Pepsico, Suncorp, Foxtel and Walkers in the UK.
In a statement, Wrigley Pacific highlighted Cunningham’s leadership across several of Lion’s most successful marketing initiatives including the initial development of the innovative Tap King draught beer system. She replaces Chris Blayney as marketing director for the Pacific region.
“Tami is well known for her passion for developing people, increasing brand distinctiveness and creating value,” said Wrigley Pacific general manager, Andrew Leakey. “We look forward to building on her strengths as a highly commercial and collaborative marketing leader.”
Cunningham said she looked forward to joining the team at Mars Incorporated, and managing brands such as Food Creatures and Eclipse Chewy Mints.
“I am incredibly excited to be joining the business and the opportunity this role offers to further build the Pacific as a centre of marketing excellence,” she added.
Cunningham is one of a number of high profile hires at Wrigley Pacific, a division of Mars Incorporated, over the last few months including the appointment of pacific sales director, Hamish McLeay, from Campbell-Arnotts in June.