Australia Post gets a new CMO

Greg Sutherland joins from his post of group head of strategy and innovation at NAB

Australia Post has confirmed the appointment of former NAB head of strategy, Greg Sutherland, as its new chief marketing officer (CMO), effective from this week.

The position had been vacant for several months following the departure of former head of marketing, John Moore, earlier this year. Moore had been in the role for more than two-and-a-half years before resigning in April to take up a marketing director’s post with Australian health insurance provider, Bupa.

Sutherland will now be responsibility for brand, marketing services, customer experience and insights as well as digital marketing at Australia Post.

He was most recently the head of group strategy and innovation at NAB, where he worked on a range of key projects including its brand relaunch from National to NAB, as well as the creation and launch of its online-only banking subsidiary, UBank. Sutherland previously headed up marketing strategy at the banking group.

Prior to joining NAB in 2004, Sutherland was a partner and director at Boston Consulting Group, and also has experience leading Asia-Pacific ecommerce practices. His resume also includes sales and engineering roles with Honeywell and Woodside.

A spokesperson for NAB said Sutherland's responsibilities have now been split under a new reporting model between existing members of staff, including its executive general manager of strategy. No direct replacement will be appointed.

More news on Australia Post

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Read more: CMO50 #26-50: Greg Sutherland, Australia Post

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why it's time to integrate your website into your digital marketing strategy

As the head of marketing, do small beads of perspiration break out on your forehead when you hear the dreaded phrase: “It’s time to redesign our website?”

The impact of uniforms on consumer brand preferences

Flight attendant uniforms attract attention. From a primary association with sex appeal during the 1960-70s, to the diverse role they perform today, the flight attendant’s uniform sits front and centre in the advertising imagery of many airlines. However, relatively little is known about the ways in which consumer behaviour is influenced by airline uniforms.

Are data and creativity like chalk and cheese?

The industry is experiencing an explosion in data-led initiatives like programmatic buying, as well as a simultaneous increase in the importance of creativity. A less adventurous marketer might see these trends as chalk and cheese, as two developments which have the power to markedly improve a brand’s bottom line, but which don’t have much room for crossover.

When you want to get the most ROI, researching about the tools you need will pay off big time. Take for example your marketing and repor...

TapAnalytics

​How to get the best ROI from your martech investment

Read more

We can see how companies are now developing and improving the digital marketing platform they are using and finding ways to add more feat...

TapAnalytics

CMO's top 10 martech stories for the week - 21 January

Read more

Very nice article, Thanks for sharing this necessary information about digital trends. Specially i like prediction no 3 " Marketers embra...

kevin marshall

Predictions: 16 digital marketing trends for 2016

Read more

Mobile has indeed becoming a big player in the marketing industry. It should be utilized by businesses and mobile campaigns should be pro...

TapAnalytics

Report: Mobile-based campaigns and coupons boost consumer brand sentiment

Read more

Very good points, thanks for this article :) I would also add Virtual Reality to the game changers in 2016 (especially after CES2016). I...

Piotr Maksymowicz

Predictions: 16 digital marketing trends for 2016

Read more

Latest Podcast

More podcasts

Sign in