Australia Post gets a new CMO

Greg Sutherland joins from his post of group head of strategy and innovation at NAB

Australia Post has confirmed the appointment of former NAB head of strategy, Greg Sutherland, as its new chief marketing officer (CMO), effective from this week.

The position had been vacant for several months following the departure of former head of marketing, John Moore, earlier this year. Moore had been in the role for more than two-and-a-half years before resigning in April to take up a marketing director’s post with Australian health insurance provider, Bupa.

Sutherland will now be responsibility for brand, marketing services, customer experience and insights as well as digital marketing at Australia Post.

He was most recently the head of group strategy and innovation at NAB, where he worked on a range of key projects including its brand relaunch from National to NAB, as well as the creation and launch of its online-only banking subsidiary, UBank. Sutherland previously headed up marketing strategy at the banking group.

Prior to joining NAB in 2004, Sutherland was a partner and director at Boston Consulting Group, and also has experience leading Asia-Pacific ecommerce practices. His resume also includes sales and engineering roles with Honeywell and Woodside.

A spokesperson for NAB said Sutherland's responsibilities have now been split under a new reporting model between existing members of staff, including its executive general manager of strategy. No direct replacement will be appointed.

More news on Australia Post

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Three killer strategies for data-driven audience targeting

Audience targeting is becoming an increasingly sophisticated art through data. Here, we look at three ways you can drive better engagement through different types of data assets and sources.

Michael Bird

CEO, Social Garden

Artificial intelligence, machine learning and the science of customer engagement

There is no let up for today’s CMO who needs to be the master of an ever-increasing variety of trades. Digital changed the game years ago, and now the CMO must be a skilled publisher, technologist and data analyst.

Growing skills shortage could hold our industry back

Every few weeks, I see an article about the gaps and talent shortages across our industry, particularly in digital strategy and analytics skills.

Social media has become common ground where brands and customers meet and greet and due to its increasing popularity users becomes demand...

Alex Martin

Marketers struggle to provide an enriching and engaging experience

Read more

is this a joke?

andre veerhuis

Ticketek: Modern marketing strategy is about treating people as people

Read more

can you provide Top 10 public relations agencies in Australia

Ethan437

6 ways marketers are using technology in content marketing

Read more

Very true about start-ups changing the mentality of marketing. Ultimately, being quick, and adaptive is a great way to get ahead.

Estia

Are startups disrupting the traditional business model?

Read more

Nice work James!

Marc Peston

Artificial intelligence, machine learning and the science of customer engagment

Read more

Latest Podcast

More podcasts

Sign in