Australia Post gets a new CMO

Greg Sutherland joins from his post of group head of strategy and innovation at NAB

Australia Post has confirmed the appointment of former NAB head of strategy, Greg Sutherland, as its new chief marketing officer (CMO), effective from this week.

The position had been vacant for several months following the departure of former head of marketing, John Moore, earlier this year. Moore had been in the role for more than two-and-a-half years before resigning in April to take up a marketing director’s post with Australian health insurance provider, Bupa.

Sutherland will now be responsibility for brand, marketing services, customer experience and insights as well as digital marketing at Australia Post.

He was most recently the head of group strategy and innovation at NAB, where he worked on a range of key projects including its brand relaunch from National to NAB, as well as the creation and launch of its online-only banking subsidiary, UBank. Sutherland previously headed up marketing strategy at the banking group.

Prior to joining NAB in 2004, Sutherland was a partner and director at Boston Consulting Group, and also has experience leading Asia-Pacific ecommerce practices. His resume also includes sales and engineering roles with Honeywell and Woodside.

A spokesperson for NAB said Sutherland's responsibilities have now been split under a new reporting model between existing members of staff, including its executive general manager of strategy. No direct replacement will be appointed.

More news on Australia Post

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

I love the article and feel it's right on. Only thing I don't agree with is ..'“If a marketer starts to pigeon-hole themselves as just b...

Scott Sundheim

CMO to CEO: Virgin’s David Scribner talks growth

Read more

Kind of ironic this was posted on the day that Target closed in my home town. They obviously didn't get customer experience in Canada.

Carol Wain

Target: Emotional social vital to customer experience management

Read more

Absolutely. Digital redistributes but not very evenly. The paradox is that it both democratises AND creates "winner takes all'. What I ca...

marianne doczi

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Splinter groups are always unhappy about something. It's what they do. :)

anonymous

CMO interview: Marketing the wool off a sheep’s back

Read more

There's definitely a fine line between delivering a highly personalized customer experience that customers appreciate and one in which th...

Angela Sanfilippo

How eBay unlocks customer data DNA

Read more

Sign in