Adobe adds cross-channel campaign management to Marketing Cloud

Latest solution brings sixth integrated pillar into the software vendor's digital marketing management platform

Adobe has added a sixth integrated pillar to its Marketing Cloud portfolio aimed at cross-channel campaign management.

The campaign technology capabilities are the result of the company’s acquisition of campaign management software vendor, Neolane , for US$600 million in June, and will sit alongside Adobe’s analytics, targeting, social media management, asset and content manager, and online media optimisation solutions.

All six solutions are available as cloud-based services and are based on open architecture. According to Adobe Australia and New Zealand managing director, Paul Robson, the expanded digital marketing toolkit will empower marketers to develop integrated customer profiles and deliver relevant offers and messages in real-time.

“Adobe Campaign brings critical cross-channel campaign management capabilities to the industry’s most robust marketing solution, and provides top brands with the complete digital marketing solution they have been looking for to deliver the most outstanding customer experiences,” he said.

Earlier this week, Adobe also announced major updates to its digital targeting and testing solution, Adobe Target, aimed at simplifying the user experience. The changes include a redesigned and touch-based interface, plus a new step-by-step workflow framework to guide users through testing digital offers and personalising Web content for specific audiences.

Digital’s rise into the heart of marketing: Adobe’s Brad Rencher
Adobe and IBM lead digital marketing platform race: Ovum
Digital marketers spend less than 5 per cent of budget on optimising activities

The vendor has also introduced a centralised customer audience library, real-time interactive reporting on targeting efforts, mobile app optimisation, and what it calls a ‘visual experience composer’, allowing users to create varied content directly on a Web page.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Comments

Comments are now closed.

Supporting Association

Doses should be taken at least 24 hours apart. Some men can take only a low dose of levitra because of medical conditions or medicines th...

Russellneda

AMI gets members' choice board of directors

Read more

Hello David, so refreshing to see a young progressive company enter the customer engagement market. I have only heard positive things abo...

Dr Nick Potter

Aussie consulting group plans to help brands solve customer experience woes

Read more

-- cialis tadalafil 20mg price gaestebuch.htm - http://cialisonline-20mg.com - cialis online cialis 5mg dosage occupation cialis onli...

Patrickgat

AMI gets members' choice board of directors

Read more

Is Boppl + Apple Pay an issue?

Kyle Richards

Former ninemsn exec appointed CEO at bar tab app startup, Clipp

Read more

Find us here Derek: www.ellipsisandco.com

david.parsons

Aussie consulting group plans to help brands solve customer experience woes

Read more

Sign in