Tablet shipments will surpass desktops and laptops in Q4

First full year of tablet dominance will be in 2015, IDC says

Tablet shipments will surpass desktop and laptop PCs in the fourth quarter of 2013, IDC predicted Wednesday.

The outlook for PC's has been lowered by 10% by IDC for all of 2013, highlighting the tablet dominance in the fourth quarter, IDC said in a statement.

For all of 2013, PCs will still out-sell tablets, but IDC said tablets will surpass PC shipments for a full year by the end of 2015.

In the past few years, tablets have cannibalized PC sales. But IDC analyst Bob O'Donnell said smartphones 5-inches and bigger (sometimes called phablets) will start to eat into the smaller-sized tablet market -- those in the 7-in. to 8-in. range -- over the next 12 to 18 months.

In August, IDC lowered its 2013 tablet shipment forecast by 1% to 227.4 million partly because of the impact of phablets and wearable computing devices.

IDC also forecast that the value of all kinds of smart connected devices, which includes PCs, tablets and smartphones, will grow by 10.6% in 2013,. That growth rate will slow to just 3.1% in 2017 due to the increase in low-cost smartphones and the white-box tablet market.

Overall for 2013, the smart connected device market is expected to be valued at $622 billion, with $423 billion of that total coming from sub-$350 smartphones and sub-$350 tablets.

"Lower priced devices will be a game-changer," said Megha Saini, an IDC analyst.

For 2013, IDC predicted shipments of 134.4 million desktop PCs, 180.9 million laptops, 227.3 million tablets and 1.01 billion smartphones.

Smartphone shipments will grow to 1.7 billion in 2017, while tablet shipments will grow to 406.8 million. Laptop shipments will grow to 196.6 million that year, while desktops will decline to 123.11.

Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen or subscribe to Matt's RSS feed. His email address is

See more by Matt Hamblen on

Read more about tablets in Computerworld's Tablets Topic Center.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Un-complicating multi-channel marketing: 5 actionable steps

There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.

Aaron Agius

Co-founder and managing director, Louder Online

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...


Four ways to use social media to boost customer loyalty

Read more

It’s excellent aiming to resurrect the complete within the hearts and minds of connected customers, moreover because the terribly relevan...

CMO Interview: How Kodak’s global CMO is bringing the brand back from the brink

Read more

Great to see ActiveCampaign's growth funded with some serious money.As a platform, it's up there with the usual suspects in terms of feat...

Lawrence Ladomery

CMO's top 10 martech stories for the week - 13 October

Read more


Kerry Edwards

Open Colleges taps into social for better student interaction

Read more

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Latest Podcast

More podcasts

Sign in