News Corp appoints Eales its new chief marketing officer

Damian Eales takes over from former marketing chief Corin Dimopoulos, who leaves after an 18-month stint

News Corp Australia has promoted its strategic partnership director, Damian Eales, to group director of marketing following the departure of Colin Dimopoulos.

Eales joined the media group last year and is best known for leading the introducing the new EMMA audience measurement system. Prior to this, he was chief marketing officer at Westpac Group, and also spent 14 years at David Jones working in a range of roles, including as CMO.

“I am delighted that a person of Damian’s talent and experience has agreed to take on the role of group director marketing,” News Corp CEO, Julian Clarke, said in a statement.

“Damian will oversee our national marketing initiatives and also work closely with our business units to drive circulation and digital subscription revenue.”

Eales takes the reins on 11 September and said he was looking forward to marketing both News’ print and digital assets.

Dimopoulos relocated to Australia from the UK and took up the marketing chief’s role at News Corp 18 months ago, having previously headed up UK Sky Sports’ marketing and helping to launch its Formula One broadcasts. His resume also includes head of sports and news marketing as well as head of cycling at BSkyB, along with positions at UK gifting company Red Letter Days, and sponsorship consultancy, The Works London.

Clarke highlighted Dimopoulos’ role overseeing the launch of news+ and digital take-up, along with streamlining the marketing function and reducing overall marketing costs, as key achievements during his tenure. His last day will be 10 September and his next career step has not yet been announced.

“It’s been great to lead the group marketing function at a time of such change in the industry – where increasingly customers are looking at new ways of engaging with our content and where News is developing new products to support great journalism,” Dimopoulos said.

The executive change is one of the first since Clarke was appointed CEO of News Corp last month.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

Great Post.Thanks for sharing such an informative article.I have worked with Ally Digital Media and it has a very good service which is b...

Utkarsh Kansara

Predictions: 17 digital marketing trends for 2017

Read more

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Latest Podcast

More podcasts

Sign in