News Corp appoints Eales its new chief marketing officer

Damian Eales takes over from former marketing chief Corin Dimopoulos, who leaves after an 18-month stint

News Corp Australia has promoted its strategic partnership director, Damian Eales, to group director of marketing following the departure of Colin Dimopoulos.

Eales joined the media group last year and is best known for leading the introducing the new EMMA audience measurement system. Prior to this, he was chief marketing officer at Westpac Group, and also spent 14 years at David Jones working in a range of roles, including as CMO.

“I am delighted that a person of Damian’s talent and experience has agreed to take on the role of group director marketing,” News Corp CEO, Julian Clarke, said in a statement.

“Damian will oversee our national marketing initiatives and also work closely with our business units to drive circulation and digital subscription revenue.”

Eales takes the reins on 11 September and said he was looking forward to marketing both News’ print and digital assets.

Dimopoulos relocated to Australia from the UK and took up the marketing chief’s role at News Corp 18 months ago, having previously headed up UK Sky Sports’ marketing and helping to launch its Formula One broadcasts. His resume also includes head of sports and news marketing as well as head of cycling at BSkyB, along with positions at UK gifting company Red Letter Days, and sponsorship consultancy, The Works London.

Clarke highlighted Dimopoulos’ role overseeing the launch of news+ and digital take-up, along with streamlining the marketing function and reducing overall marketing costs, as key achievements during his tenure. His last day will be 10 September and his next career step has not yet been announced.

“It’s been great to lead the group marketing function at a time of such change in the industry – where increasingly customers are looking at new ways of engaging with our content and where News is developing new products to support great journalism,” Dimopoulos said.

The executive change is one of the first since Clarke was appointed CEO of News Corp last month.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

If creative, media and technology were bedfellows

It’s become crystal clear that if you’re going to be successful in the ever-shifting marketing landscape, you need to be able to change direction, and fast. Fluidity and agility are key, and that’s why having technology, media and creative playing on the same team is going to be crucial for the successful marketer or agency.

Jason Dooris

CEO and founder, Atomic 212

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

loved the Qantas airline and hyundai one

Furqan Bin Rizwan

10 examples of virtual reality marketing in action

Read more

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

Latest Podcast

More podcasts

Sign in