News Corp appoints Eales its new chief marketing officer

Damian Eales takes over from former marketing chief Corin Dimopoulos, who leaves after an 18-month stint

News Corp Australia has promoted its strategic partnership director, Damian Eales, to group director of marketing following the departure of Colin Dimopoulos.

Eales joined the media group last year and is best known for leading the introducing the new EMMA audience measurement system. Prior to this, he was chief marketing officer at Westpac Group, and also spent 14 years at David Jones working in a range of roles, including as CMO.

“I am delighted that a person of Damian’s talent and experience has agreed to take on the role of group director marketing,” News Corp CEO, Julian Clarke, said in a statement.

“Damian will oversee our national marketing initiatives and also work closely with our business units to drive circulation and digital subscription revenue.”

Eales takes the reins on 11 September and said he was looking forward to marketing both News’ print and digital assets.

Dimopoulos relocated to Australia from the UK and took up the marketing chief’s role at News Corp 18 months ago, having previously headed up UK Sky Sports’ marketing and helping to launch its Formula One broadcasts. His resume also includes head of sports and news marketing as well as head of cycling at BSkyB, along with positions at UK gifting company Red Letter Days, and sponsorship consultancy, The Works London.

Clarke highlighted Dimopoulos’ role overseeing the launch of news+ and digital take-up, along with streamlining the marketing function and reducing overall marketing costs, as key achievements during his tenure. His last day will be 10 September and his next career step has not yet been announced.

“It’s been great to lead the group marketing function at a time of such change in the industry – where increasingly customers are looking at new ways of engaging with our content and where News is developing new products to support great journalism,” Dimopoulos said.

The executive change is one of the first since Clarke was appointed CEO of News Corp last month.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Six lessons from Mobilegeddon

Google’s Mobilegeddon is the lesson many big companies and their marketers are learning the hard way.

Rob Marston

Managing director, Zeus Unwired

Against Net Promoter: A new way of interpreting the customer data deluge

One thing that frustrates marketers is the sloppy use of digital research.

Jason Juma-Ross

lead partner, PwC Digital Intelligence

How to better value your data

As digital marketing techniques matured over the last few years, the momentum to collect and utilise data has rapidly gathered pace.

Mark Cameron

CEO, Working Three

Love the post and topic! For those who are interested in exploring further use cases, and seeing the definition for small data we created...

Allen Bonde

Thinking big data for marketing? Get small data right first

Read more

Immersive technology will be the way of the future once technology allows you to immerse yourself into different situations such as games...

shane redmond

Microsoft's retail store a step forward in building immersive lifestyle experience, says brand expert

Read more

You have your wish Valentina! We caught up with the MCG to get an update on the trials and what the next steps are for the venue. http://...

nadiacameron

Melbourne Cricket Ground to give away pies during Beacon trial

Read more

You think people are annoyed with marketing messages now? Wait til they start getting them on their pill bottles. That's not "engagement...

Len Diamoond

Marketo CEO: Mass media is dead; embrace engagement marketing

Read more

I'd love to hear an update on how this trial went and any stats that are being released. Have looked around and doesn't appear to be anyt...

Valentina Borbone

Melbourne Cricket Ground to give away pies during Beacon trial

Read more

Sign in