Google set to launch Glass app store

Stand-alone Glass app store can help Google create a community of users of the technology, analysts say

Google is ramping up plans to open an app store focused solely on Google Glass, the computerized eyeglasses expected to launch in 2014.

The company confirmed to Marketing Land that the dedicated Glass app store will launch next year.

The report confirmed a statement in a The New York Times review of the technology, in which author Clive Thompson said: "The company says an app store is coming next year, when Glass is available to the general public."

Google has yet to respond to Computerworld's repeated attempts for comment today.

Dan Olds, an analyst with The Gabriel Consulting Group, said a stand-alone app store for Glass apps will help Google create a community of Glass users.

"As Google knows, the hardware doesn't matter nearly as much as the ecosystem that develops around the hardware," Olds said. "Having a large population of developers writing and selling a rich and deep range of applications is what drives device sales."

He noted that apps are especially important for fledgling technologies like Glass.

"Google Glass is a new kind of device, and it's attracting a fair share of fear and loathing," said Olds.

"Some see Glass as, best case, an invasion of privacy, or, worst case, a stalker's best friend. Google needs to showcase apps that are helpful, like improving safety, or providing some sort of critical information. The useful and cool applications need to be useful and cool enough to overshadow the creepy apps," Olds said.

About 8,000 people are now testing Google Glass, which is expected to become publicly available next year.

Glass has already has raised serious privacy concerns, with fears that users can surreptitiously take pictures or shoot video in restaurants, business meetings or even public restrooms.

Last spring, eight members of Congress wrote an open letter to Google CEO Larry Page outlining privacy concerns about Glass.

Already, a Seattle cafe and Caesar's Palace have banned the use of the device from their locations.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, or subscribe to Sharon's RSS feed . Her email address is

src='' alt='Hamblen RSS' title='Hamblen RSS' border='0'/>. His email address is

Read more about emerging technologies in Computerworld's Emerging Technologies Topic Center.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Un-complicating multi-channel marketing: 5 actionable steps

There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.

Aaron Agius

Co-founder and managing director, Louder Online

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

It’s excellent aiming to resurrect the complete within the hearts and minds of connected customers, moreover because the terribly relevan...

CMO Interview: How Kodak’s global CMO is bringing the brand back from the brink

Read more

Great to see ActiveCampaign's growth funded with some serious money.As a platform, it's up there with the usual suspects in terms of feat...

Lawrence Ladomery

CMO's top 10 martech stories for the week - 13 October

Read more


Kerry Edwards

Open Colleges taps into social for better student interaction

Read more

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Personalisation is the key. Customers demand a very relatable and well defined CX where the sincerity and understanding of their disposit...

Hitesh Parekh

In pictures: Improving cutomer experiences through smart personalisation

Read more

Latest Podcast

More podcasts

Sign in