Roku appoints its first CMO

Former News Corporation strategy executive, Matthew Anderson, to become the media streaming software player's first global chief marketing officer

Fast-growing media streaming software company, Roku, has appointed former News Corporation international executive, Matthew Anderson, as its first chief marketing officer (CMO).

In the newly created role, Anderson will be responsible for global marketing and communications across the US-based company’s three business units – device sales, content and services, and OEM partnerships. He is already well known to the company internally, having spent the past year as a consultant assisting with corporate strategy and development.

Anderson was also on-board during Roku’s recent fund-raising efforts, which saw US$60 million added to its coffers from an institutional investor and Hearst Corporation. Other high-profile entertainment investors in the business include BSkyB and News Corporation.

Prior to his advisory role, Anderson was group director of strategy and corporate affairs for Europe and Asia at News Corporation, focused on the performance of its 21st Century Fox television business as well as various branding and marketing initiatives. He was also previously at BSkyB and formerly the CEO of Ogilvy’s PR Asian and European networks.

“The explosive growth of streaming is the most exciting trend in media and Roku is well-known for pioneering the streaming experience,” Anderson said. “I have enjoyed working closely with the Roku team and relish the opportunity to connect millions of new customers with Roku’s ingeniously easy way of making great entertainment instantly available on TV.”

Roku creates streaming software that delivers video, music and games to the TV, and provided the first device to stream Netflix to TV in 2008. It claims to have streamed more than one billion hours of video and music last year and was ranked 42nd in Fast Company’s 50 most innovative companies list for 2013.

Roku founder and CEO, Anthony Wood, added Anderson’s deep media and marketing experience will help amplify its brand penetration and lead the business into its next phase of growth.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in