Roku appoints its first CMO

Former News Corporation strategy executive, Matthew Anderson, to become the media streaming software player's first global chief marketing officer

Fast-growing media streaming software company, Roku, has appointed former News Corporation international executive, Matthew Anderson, as its first chief marketing officer (CMO).

In the newly created role, Anderson will be responsible for global marketing and communications across the US-based company’s three business units – device sales, content and services, and OEM partnerships. He is already well known to the company internally, having spent the past year as a consultant assisting with corporate strategy and development.

Anderson was also on-board during Roku’s recent fund-raising efforts, which saw US$60 million added to its coffers from an institutional investor and Hearst Corporation. Other high-profile entertainment investors in the business include BSkyB and News Corporation.

Prior to his advisory role, Anderson was group director of strategy and corporate affairs for Europe and Asia at News Corporation, focused on the performance of its 21st Century Fox television business as well as various branding and marketing initiatives. He was also previously at BSkyB and formerly the CEO of Ogilvy’s PR Asian and European networks.

“The explosive growth of streaming is the most exciting trend in media and Roku is well-known for pioneering the streaming experience,” Anderson said. “I have enjoyed working closely with the Roku team and relish the opportunity to connect millions of new customers with Roku’s ingeniously easy way of making great entertainment instantly available on TV.”

Roku creates streaming software that delivers video, music and games to the TV, and provided the first device to stream Netflix to TV in 2008. It claims to have streamed more than one billion hours of video and music last year and was ranked 42nd in Fast Company’s 50 most innovative companies list for 2013.

Roku founder and CEO, Anthony Wood, added Anderson’s deep media and marketing experience will help amplify its brand penetration and lead the business into its next phase of growth.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.

Supporting Association

Can't say it better myself.Content marketing definitely peaked this year, mainly because of the updates and algorithms dished out by Goog...

Al Gomez

5 predictions on content marketing trends and strategy in 2015

Read more

Great article and really interesting to hear what Tourism Australia are doing with VR. It's a shame though that there's no mention of the...

Dom Raban

Why virtual reality is opening a new world for customer interaction

Read more

And who will replace all these CMOs? What are the attributes, qualifications, employment histories, age ranges, genders, etc. of the inco...

Mike

IDC: One-quarter of CMOs will be replaced each year to 2018

Read more

I believe that this forecast is on target for 2015. In regards with our website traffic, tablet and smartphone users have so far outnumbe...

Hitesh Parekh

Report: Phablets will represent one-quarter of all smartphone traffic in 2015

Read more

Yeah, they did this before, Mazda and Nissan thrashed the V8's so they changed the rules to keep them out. They took the class system ou...

RJ

V8 Supercars rebrand aimed at attracting new fans to the sport

Read more

Sign in