The Government's newly released National Innovation and Science Agenda shows that for economic growth to continue within Australia, an 'innovation ecosystem' must be fostered, where new businesses with new ideas are encouraged to grow and flourish. With every company wanting to increase, retain or improve their customers’ experiences, this makes marketing vital to fuelling Australia's ideas boom.
As marketers increasingly search for ways to cut through the content noise and offer consumers a rich digital experience, video becomes an ever-more appealing medium. According to an eMarketer report, US marketers alone are expected to spend US$4.14bn on video this year and more than $8bn by 2016.
A new infographic from advertising agency, MDG, takes a look at the power of online video goliath, YouTube, and some of the key indicators of its power and might for marketing.
For example the platform, which attracts 1 billion unique users each month, has delivered an average of 884,000 monthly views and 35,000 subscribers to the top 500 brands using the site.
In one example, the infographic looks at the success of the Old Spice ‘The man your man could small like’ video advertising campaign, which spawned an 800 per cent leap in Facebook interaction and a 107 per cent rise in sales.