Amazon lets developers make money by selling physical goods from Android apps

The Mobile Associates API integrates Amazon's store with mobile apps

Developers can sell physical and digital items from Amazon.com within their apps using the new Mobile Associates API for Android-based devices.

When using the new API, developers earn up to 6 percent on qualifying in-app customer purchases while allowing their users to buy and receive goods through Amazon's 1-Click checkout and Prime shipping, the company said Tuesday.

Developers can, for example, sell a toy version of one of the characters in a game and then automatically enable users to play as that same character or if the app is about improving nutrition over time they can offer health-related products like vitamins and supplements, Amazon said.

When a customer makes a purchase from within an app the merchandise is presented with a dialog box showing product details and cost. The customer can then complete the purchase using 1-Click and the items are shipped directly from Amazon to the user, according to the retailer.

To integrate, developers first have to initialize the Mobile Associates API, and tell Amazon what they're selling. Developers can choose to supply a specific set of ASINs (Amazon Standard Identification Number), search terms, or use the Amazon Product Advertising API to query a list of ASINs and product information, according to Amazon.

To help users get started, Amazon posted a start guide, sample code, and documentation on its developer website.

Amazon has in the last couple of months stepped up its developer push in a number of different ways.

Earlier this month, Amazon Web Services announced Simple Notification Service with Mobile Push, which the company pitched an easier way for developers to add notifications than previously has been possible. Using one API, developers can send notifications to iOS and Android-based devices, including Amazon's own Kindle Fire tablets.

Developers can now also submit Web apps and offer them alongside native Android-based programs on Amazon's Appstore.

Send news tips and comments to mikael_ricknas@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

brunson5862@mail.ru

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in